Descriptive Metadata

Section: Target Audience

Name

targetAudience

Schema

MODS

Definition

This section provides a description of the intellectual level of the audience for which the resource is intended.

targetAudience has the following components:

• A value
• Attributes:
  • authority
  • lang
  • xml:lang
  • script
  • transliteration

Label

Target Audience - Target Audience

Definition

The description of the target audience.

Example(s)

TVY [TV Parental Guidelines]; Kindergarten [Grade level, GEM]; G (General Audiences) [MPAA]

Repeatable

Y

Name

targetAudienceAuthority

Label

Target Audience - Term source

Definition

The name of the authoritative list for a controlled value is recorded here.

Controlled Vocabulary

Gateway to Educational Materials (GEM) Level Element Controlled Vocabulary [http://www.thegateway.org/about/documentation/gem-controlled-vocabularies/vocabulary-grade] GEM CV is: Higher education; Adult/Continuing education

LC Educational Sectors, as cited in PBCore [http://www.pbcore.org/PBCore/picklists/picklist_audienceLevel.html] LC Educational Sectors CV is: K-12 (general); Pre-school (kindergarten); Primary (grades 1-6); Intermediate (grades 7-9); High School (grades 10-12); College; Post Graduate; General Education; Educator; Vocational; Adult; Special Audiences; General; Male; Female; Other

Motion Picture Association of America (MPAA) [http://www.mpaa.org/FlmRat_Ratings.asp] MPAA CV is: G; PG; PG-13; R; NC-17; NR

TV Parental Guidelines (cited in PBCore as FCC) [http://www.tvguidelines.org/ratings.asp] TV Parental Guidelines CV is: TV-Y; TV-Y7; TV-Y7-FV; TV-G; TV-PG; TV-PG+VSLD; TV-PG+VSL; TV-PG+VSD; TV-PG+VS; TV-PG+VLD; TV-PG+VL; TV-PG+VD; TV-PG+V; TV-PG+SLD; TV-PG+SL; TV-PG+SD; TV-PG+S; TV-PG+LD; TV-PG+L; TV-PG+D; TV-14; TV-14+VSLD; TV-14+VSL; TV-14+VSD; TV-14+VS; TV-14+VLD; TV-14+VL; TV-14+VD; TV-14+V; TV-14+SLD; TV-14+SL; TV-14+SD; TV-14+S; TV-14+LD; TV-14+L; TV-14+D; TV-MA; TV-MA+VSL; TV-MA+VS; TV-MA+VL; TV-MA+V; TV-MA+SL; TV-MA+S; TV-MA+L; MPAA: G; MPAA: PG; MPAA: PG-13; MPAA: R; MPAA: NC-17; MPAA: NR

Local (terms provided by local institution)

Name

targetAudienceLang

Label

n/a; does not appear on form

Definition

Used to specify the language used within individual elements, using the codes from ISO 639-2/b [http://www.loc.gov/standards/iso639-2/]

Name

targetAudienceXmlLang

Label

n/a; does not appear on form

Definition

Used to specify the language used within individual elements, using specifications in RFC 3066 [http://www.ietf.org/rfc/rfc3066.txt]

Name

targetAudienceScript

Label

n/a; does not appear on form

Definition

Specifies the script used within individual elements, using codes from ISO 15924 (Code for the representation of names of scripts) [http://www.unicode.org/iso15924/]

Name

targetAudienceTransliteration

Label

n/a; does not appear on form

Definition

Specifies the transliteration technique used within individual elements.