OpenMIC Metadata Guide

Descriptive Metadata


Section: Target Audience

Last updated: December 19th, 2008
Name
targetAudience
Schema
MODS
Definition
This section provides a description of the intellectual level of the audience for which the resource is intended.

targetAudience has the following components:
  • A value
  • Attributes:
    • authority
    • lang
    • xml:lang
    • script
    • transliteration
Label
Target Audience - Target Audience
Definition
The description of the target audience.
Example(s)
TVY [TV Parental Guidelines]; Kindergarten [Grade level, GEM]; G (General Audiences) [MPAA]
Repeatable
Y
Name
targetAudienceAuthority
Label
Target Audience - Term source
Definition
The name of the authoritative list for a controlled value is recorded here.
Controlled Vocabulary
Gateway to Educational Materials (GEM) Level Element Controlled Vocabulary [http://www.thegateway.org/about/documentation/gem-controlled-vocabularies/vocabulary-grade] GEM CV is: Higher education; Adult/Continuing education

LC Educational Sectors, as cited in PBCore [http://www.pbcore.org/PBCore/picklists/picklist_audienceLevel.html] LC Educational Sectors CV is: K-12 (general); Pre-school (kindergarten); Primary (grades 1-6); Intermediate (grades 7-9); High School (grades 10-12); College; Post Graduate; General Education; Educator; Vocational; Adult; Special Audiences; General; Male; Female; Other

Motion Picture Association of America (MPAA) [http://www.mpaa.org/FlmRat_Ratings.asp] MPAA CV is: G; PG; PG-13; R; NC-17; NR

TV Parental Guidelines (cited in PBCore as FCC) [http://www.tvguidelines.org/ratings.asp] TV Parental Guidelines CV is: TV-Y; TV-Y7; TV-Y7-FV; TV-G; TV-PG; TV-PG+VSLD; TV-PG+VSL; TV-PG+VSD; TV-PG+VS; TV-PG+VLD; TV-PG+VL; TV-PG+VD; TV-PG+V; TV-PG+SLD; TV-PG+SL; TV-PG+SD; TV-PG+S; TV-PG+LD; TV-PG+L; TV-PG+D; TV-14; TV-14+VSLD; TV-14+VSL; TV-14+VSD; TV-14+VS; TV-14+VLD; TV-14+VL; TV-14+VD; TV-14+V; TV-14+SLD; TV-14+SL; TV-14+SD; TV-14+S; TV-14+LD; TV-14+L; TV-14+D; TV-MA; TV-MA+VSL; TV-MA+VS; TV-MA+VL; TV-MA+V; TV-MA+SL; TV-MA+S; TV-MA+L; MPAA: G; MPAA: PG; MPAA: PG-13; MPAA: R; MPAA: NC-17; MPAA: NR

Local (terms provided by local institution)
Name
targetAudienceLang
Label
n/a; does not appear on form
Definition
Used to specify the language used within individual elements, using the codes from ISO 639-2/b [http://www.loc.gov/standards/iso639-2/]
Name
targetAudienceXmlLang
Label
n/a; does not appear on form
Definition
Used to specify the language used within individual elements, using specifications in RFC 3066 [http://www.ietf.org/rfc/rfc3066.txt]
Name
targetAudienceScript
Label
n/a; does not appear on form
Definition
Specifies the script used within individual elements, using codes from ISO 15924 (Code for the representation of names of scripts) [http://www.unicode.org/iso15924/]
Name
targetAudienceTransliteration
Label
n/a; does not appear on form
Definition
Specifies the transliteration technique used within individual elements.




 
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