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Effect of act typicality and homogeneity on script preferences: biases and implications
Descriptive
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Title
Effect of act typicality and homogeneity on script preferences: biases and implications
Name
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Krishan
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Monika
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Monika Krishan
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author
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Gallistel
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Charles
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Advisory Committee
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Charles Ransom Gallistel
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chair
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Hudson
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Judith
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Advisory Committee
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Judith Hudson
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internal member
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Singh
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Manish
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Advisory Committee
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Manish Singh
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(authority = RULIB)
internal member
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Knoblich
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Guenther
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Advisory Committee
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Guenther Knoblich
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outside member
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Rutgers University
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degree grantor
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Graduate School - New Brunswick
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school
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Text
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theses
OriginInfo
DateCreated
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2007
DateOther
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2007
Language
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English
PhysicalDescription
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electronic
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application/pdf
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text/xml
Extent
xiii, 106 pages
Abstract
Social commerce involves a combination of visual and verbal behaviors whose interpretations are subject to the ambiguity inherent in any given act, which, to varying degrees, may be consistent with multiple scripts. While a single act might lead to a particular inference, preceding acts in a sequence might be expected to bias subjective representations of subsequent behaviors and resulting agent related inferences. The present set of studies examined the notion of act typicality in scripts that share a context, the combined impact of the typicalities of an act sequence on script inferences and the interaction between the typicality of acts and their hierarchy within these scripts. Typicalities were found to be graded analogous to objects categories, suggesting a rich "shared" structure of scripts containing actions strongly supportive of only one of the two scripts and others highly equivocal with respect to the two scripts. Typicalities of four act sequences were found to be strongly correlated with ratings assigned to competing explanatory scripts, obtained at the end of the sequence but independent of the number of different scenes represented by the acts in a sequence. Next, sequential ratings to competing scripts in response to an unfolding act triple of non uniform typicality were found to be strongly biased towards the script suggested by the high typicality act and unaffected by the greater number of acts of medium/low typicality preceding the former. Changes in script ratings were found to be asymmetric going from high to low/medium acts and vice versa. These findings have implications for the manner in which covert scripts might be implemented via the exploitation of typicality biases.
Note
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Ph.D.
Note
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Includes bibliographical references (p. 82-90).
Subject
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Topic
Psychology
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Topic
Schemas (Psychology)
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(authority = ETD-LCSH)
Topic
Cognition
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TitleInfo
Title
Graduate School - New Brunswick Electronic Theses and Dissertations
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rucore19991600001
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http://hdl.rutgers.edu/1782.2/rucore10001600001.ETD.16410
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ETD_342
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NjNbRU
Identifier
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doi:10.7282/T3BP035K
Genre
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ETD doctoral
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Rights
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The author owns the copyright to this work.
Copyright
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Copyright protected
Availability
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Open
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Name
Monika Krishan
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Copyright holder
Affiliation
Rutgers University. Graduate School - New Brunswick
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Permission or license
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Non-exclusive ETD license
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Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
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