DescriptionFew dispute the descriptive necessity of intentions in art, little ground has been gained in virtue of such consensus. Intentions matter, but we must know not only which ones matter and why they matter but also the implications of their mattering for art theory writ large. I show that intentionality cannot be exhausted by mere appeals to deliberateness or bare artifactuality. I then argue that only reflexively governed intentions are necessary for art - artistic intentions are communicative intentions. Finally I show how making intentions reflexive accrues myriad art theoretical advantages ranging from interpretation to evaluation of art. Intentions matter because they are communicative. Art becomes language-like and in doing so art gets to matter because language matters.