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100% of anything looks good -- the appeal of one hundred percent and the psychology of vaccination
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Li, Meng. 100% of anything looks good -- the appeal of one hundred percent and the psychology of vaccination. Retrieved from https://doi.org/doi:10.7282/T34B31P9

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Uniform Title100% of anything looks good -- the appeal of one hundred percent and the psychology of vaccination
NameLi, Meng (author); Chapman, Gretchen (chair); Gelman, Rochel (internal member); Fagley, Nancy (internal member); Rutgers University; Graduate School - New Brunswick
Date Created2008
Other Date2008-05 (degree)
SubjectPsychology, Reasoning (Psychology), Decision making
Extentiii, 23 pages
DescriptionPeople overweight certainty, even when it is just an illusion. In study 1, participants (N = 470) preferred a vaccine that was 100% effective against viral infections that cause 70% of cancer cases to a vaccine that was 70% effective against infections that cause 100% of cancer cases. Study 2 (N = 129) illustrated the appeal of 100%, even if it does not refer to probability: vaccines with either 100% effectiveness or 100% target range were preferred to other vaccines that were less than 100% effective towards less than 100% target. The preference for 100% effectiveness towards a subset of targets was unaffected by framing the vaccine in a broader target scope. We propose that people overweight 100% in general when they make decisions involving percentage, be it probability, proportion of population, or subset, despite the fact that almost anything can be described as 100% of something.
NoteM.S.
NoteIncludes bibliographical references (p. 17).
Genretheses, ETD graduate
Persistent URLhttps://doi.org/doi:10.7282/T34B31P9
LanguageEnglish
CollectionGraduate School - New Brunswick Electronic Theses and Dissertations
Organization NameRutgers, The State University of New Jersey
RightsThe author owns the copyright to this work.
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