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100% of anything looks good -- the appeal of one hundred percent and the psychology of vaccination
Descriptive
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Title
100% of anything looks good -- the appeal of one hundred percent and the psychology of vaccination
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Title
Appeal of one hundred percent and the psychology of vaccination
Name
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Li
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Meng
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Meng Li
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Gretchen
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Gretchen Chapman
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chair
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Gelman
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Rochel
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Advisory Committee
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Rochel Gelman
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Fagley
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Nancy
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Advisory Committee
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Nancy Fagley
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Rutgers University
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Graduate School - New Brunswick
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theses
OriginInfo
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2008
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2008-05
Language
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English
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electronic
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application/pdf
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text/xml
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iii, 23 pages
Abstract
People overweight certainty, even when it is just an illusion. In study 1, participants (N = 470) preferred a vaccine that was 100% effective against viral infections that cause 70% of cancer cases to a vaccine that was 70% effective against infections that cause 100% of cancer cases. Study 2 (N = 129) illustrated the appeal of 100%, even if it does not refer to probability: vaccines with either 100% effectiveness or 100% target range were preferred to other vaccines that were less than 100% effective towards less than 100% target. The preference for 100% effectiveness towards a subset of targets was unaffected by framing the vaccine in a broader target scope. We propose that people overweight 100% in general when they make decisions involving percentage, be it probability, proportion of population, or subset, despite the fact that almost anything can be described as 100% of something.
Note
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M.S.
Note
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Includes bibliographical references (p. 17).
Subject
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Topic
Psychology
Subject
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Topic
Reasoning (Psychology)
Subject
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Topic
Decision making
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Graduate School - New Brunswick Electronic Theses and Dissertations
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rucore19991600001
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http://hdl.rutgers.edu/1782.2/rucore10001600001.ETD.17413
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ETD_777
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NjNbRU
Identifier
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doi:10.7282/T34B31P9
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ETD graduate
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Rights
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The author owns the copyright to this work.
Copyright
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Copyright protected
Availability
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Open
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Name
Meng Li
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Copyright holder
Affiliation
Rutgers University. Graduate School - New Brunswick
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Non-exclusive ETD license
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Author Agreement License
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I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
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Technical
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226816
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