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A pilot study to examine the feasibility of involving urban beauty salons and stylists in a social marketing campaign aimed at improving calcium consumption among low income, African-American and Hispanic children

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TitleInfo (displayLabel = Citation Title); (type = uniform)
Title
A pilot study to examine the feasibility of involving urban beauty salons and stylists in a social marketing campaign aimed at improving calcium consumption among low income, African-American and Hispanic children
Name (ID = NAME001); (type = personal)
NamePart (type = family)
Cangemi
NamePart (type = given)
Diana
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Diana Cangemi
Role
RoleTerm (authority = RULIB)
author
Name (ID = NAME002); (type = personal)
NamePart (type = family)
Palmer
NamePart (type = given)
Debrah
Affiliation
Advisory Committee
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Debrah Palmer
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chair
Name (ID = NAME003); (type = personal)
NamePart (type = family)
Fitzgerald
NamePart (type = given)
Nurgul
Affiliation
Advisory Committee
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Nurgul Fitzgerald
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internal member
Name (ID = NAME004); (type = personal)
NamePart (type = family)
Hoffman
NamePart (type = given)
Daniel
Affiliation
Advisory Committee
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Daniel Hoffman
Role
RoleTerm (authority = RULIB)
internal member
Name (ID = NAME005); (type = corporate)
NamePart
Rutgers University
Role
RoleTerm (authority = RULIB)
degree grantor
Name (ID = NAME006); (type = corporate)
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Graduate School - New Brunswick
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school
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Text
Genre (authority = marcgt)
theses
OriginInfo
DateCreated (qualifier = exact)
2008
DateOther (qualifier = exact); (type = degree)
2008-10
Language
LanguageTerm
English
PhysicalDescription
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electronic
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application/pdf
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text/xml
Extent
ix, 210 pages
Abstract
Research has suggested that hair salons are potentially effective venues to implement health-promotion campaigns; and, salon stylists may be viable liaisons for providing the messages to the community. The focus of this thesis was to examine the involvement of the owners/managers and stylists from hair salons located in a low-income, urban community in the implementation of the Calcium: Select to Protect campaign, a campaign targeted toward African-American and/or Hispanic caregivers of young children. Further, it sought to evaluate possible explanations for the campaign's failure. Three realms of Socio-Ecological Model: the institutional/organizational realm (owners/managers), the interpersonal realm (stylists), and the individual realm (clients) were included in this investigation. Fourteen hair salons, their owners/managers (N=14), and their stylists (N=22), participated. Data pertaining to their demographics, motivating factors, community relationships and pertinent constructs of the Stage Theory of Organizational Change were evaluated. Twenty-two hair salon stylists were trained to disseminate the campaign information to their clients. The stylists' demographics, personal characteristics, interpersonal relationships with their clients, and additional information pertaining to the constructs of the Social Cognitive Theory were evaluated. Minimal information regarding the salon clients who did and did not recognize the campaign is presented. Results indicated that the owners/managers were more likely to institutionalize the campaign if they: were a child's caregiver, had perceived campaign implementation as easy, had perceived the campaign was effective, and had considered their participation to be good experience. Sponsoring a community event approached significance when correlated with their intent to institutionalize the campaign. With regard to the stylists, it was found that the campaign training increased their self efficacy and that campaign participation improved their behavioral capability. Descriptive data indicated that more of the clients who had recognized the material were males and that this group was younger than those clients who had not. In conclusion, hair salons and the stylists employed in them were not an effective means of promoting the Calcium: Select to Protect campaign in low-income, urban communities; however, additional research should be done to determine why, and to test multiple methods for improving these outcomes.
Note (type = degree)
M.S.
Note (type = bibliography)
Includes bibliographical references (p. 204-210).
Subject (ID = SUBJ1); (authority = RUETD)
Topic
Nutritional Sciences
Subject (ID = SUBJ2); (authority = ETD-LCSH)
Topic
Children--Nutrition
Subject (ID = SUBJ3); (authority = ETD-LCSH)
Topic
Calcium in human nutrition
Subject (ID = SUBJ4); (authority = ETD-LCSH)
Topic
Children of minorities
RelatedItem (type = host)
TitleInfo
Title
Graduate School - New Brunswick Electronic Theses and Dissertations
Identifier (type = local)
rucore19991600001
Identifier (type = hdl)
http://hdl.rutgers.edu/1782.2/rucore10001600001.ETD.17440
Identifier
ETD_1044
Location
PhysicalLocation (authority = marcorg); (displayLabel = Rutgers, The State University of New Jersey)
NjNbRU
Identifier (type = doi)
doi:10.7282/T3V1254T
Genre (authority = ExL-Esploro)
ETD graduate
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The author owns the copyright to this work.
Copyright
Status
Copyright protected
Availability
Status
Open
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Name
Diana Cangemi
Role
Copyright holder
Affiliation
Rutgers University. Graduate School - New Brunswick
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Type
Permission or license
Detail
Non-exclusive ETD license
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Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
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