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Developing and validating a measure of cognitive complexity
Descriptive
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Text
TitleInfo
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Title
Developing and validating a measure of cognitive complexity
SubTitle
the role of cognitive complexity in processing of health messages
TitleInfo
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Title
Role of cognitive complexity in processing of health messages
Identifier
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ETD_2157
Identifier
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http://hdl.rutgers.edu/1782.2/rucore10001600001.ETD.000051779
Language
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eng
Genre
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theses
Subject
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Topic
Communication, Information and Library Studies
Subject
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(authority = ETD-LCSH)
Topic
Communication--Social aspects
Subject
(ID = SBJ-3);
(authority = ETD-LCSH)
Topic
Cognition
Abstract
The present three-part study investigated the links between cognitive complexity, message processing, and extremity of attitudes. The focus of the first two studies was to create and validate a self-report measure of cognitive complexity. The development of a reliable and easy to administer instrument will further clarify the investigation in the area of cognitive complexity and message processing. In Study 3, social judgment theory was utilized to provide a theoretical framework for examining the relationship between cognitive complexity, message processing and outcome variables. Study 3 used a repeated measure design with two weeks between pre- and posttests. Participants were randomly assigned to one of the eight different experimental groups, varying by topic (alcohol vs. sleep) and message evidence (narrative vs. statistical; two message replication each), with a control group. The project concluded with analysis of the performance of the new measure and the potential role of cognitive complexity in health message design. The results confirmed previous findings that cognitive complexity is not a static trait variable, but rather a function of the interaction of psychological, contextual, and environmental variables. In addition, results from this study indicated that although message evidence types do not have a direct impact on attitudes and behaviors, some do affect message perception variables. Implications and directions for future research are discussed.
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electronic resource
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xvi, 342 p. : ill.
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Note
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Ph.D.
Note
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Includes bibliographical references (p. 201-217)
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by Zhanna Bagdasarov
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Bagdasarov
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Zhanna
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author
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Zhanna Bagdasarov
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Greene
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Kathryn
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chair
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Advisory Committee
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Kathryn Greene
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(type = family)
Yanovitzky
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Itzhak
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internal member
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Advisory Committee
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Itzhak Yanovitzky
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Theiss
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Jennifer
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internal member
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Advisory Committee
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Jennifer Theiss
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Campo
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Shelly
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Advisory Committee
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Shelly Campo
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Rutgers University
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degree grantor
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Graduate School - New Brunswick
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school
OriginInfo
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2009
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2009-10
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xx
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Title
Rutgers University Electronic Theses and Dissertations
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ETD
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Graduate School - New Brunswick Electronic Theses and Dissertations
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rucore19991600001
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NjNbRU
Identifier
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doi:10.7282/T34Q7V5T
Genre
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ETD doctoral
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Rights
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The author owns the copyright to this work
Copyright
Status
Copyright protected
Notice
Note
Availability
Status
Open
Reason
Permission or license
Note
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Name
FamilyName
Bagdasarov
GivenName
Zhanna
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I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
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Zhanna Bagdasarov
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Rutgers University. Graduate School - New Brunswick
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Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
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2109440
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