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The joy of giving

Descriptive

TypeOfResource
Text
TitleInfo (ID = T-1)
Title
The joy of giving
SubTitle
an investigation of positive fundraising techniques
TitleInfo (ID = T-2); (type = alternative)
Title
Investigation of positive fundraising techniques
Identifier
ETD_2727
Identifier (type = hdl)
http://hdl.rutgers.edu/1782.2/rucore10005600001.ETD.000052805
Language
LanguageTerm (authority = ISO639-2); (type = code)
eng
Genre (authority = marcgt)
theses
Subject (ID = SBJ-1); (authority = RUETD)
Topic
Psychology
Subject (ID = SBJ-2); (authority = ETD-LCSH)
Topic
Fund raising
Subject (ID = SBJ-3); (authority = ETD-LCSH)
Topic
Charities
Abstract
This research aims to further our knowledge about why people donate money to charity. I hypothesized that fundraising requests that were a) handwritten, and b) contained positive emotion words related to pro-social motivations would increase donations relative to requests that lacked these qualities. Participants were drawn from the mailing list of a local charitable organization that conducts a yearly direct mail fundraising campaign. Participants were randomly assigned to one of five conditions: 1) Only the standard fundraising packet (standard), 2) standard plus a printed note with positive emotion words, 3) standard plus a handwritten note with positive emotion words, 4) standard plus a printed note without positive emotion words, 5) standard plus a handwritten note without positive emotion words. The results indicated that those who received a handwritten letter donated more money; positive emotion words did not seem to have an effect. These findings can help charitable organizations design and enhance their campaign strategies.
PhysicalDescription
Form (authority = gmd)
electronic resource
Extent
v, 42 p. : ill.
InternetMediaType
application/pdf
InternetMediaType
text/xml
Note
Supplementary File: Campaign Brochure (Front/Back)
Note
Supplementary File: Letter From Campaign Chairman
Note
Supplementary File: Non-emotional Letter - Printed and Handwritten
Note
Supplementary File: Positive Emotion Letter - Printed and Handwritten
Note (type = degree)
M.A.
Note (type = bibliography)
Includes bibliographical references (p. 36-42)
Note (type = statement of responsibility)
by Tina M. Brand
Note
Includes abstract
Name (ID = NAME-1); (type = personal)
NamePart (type = family)
Brand
NamePart (type = given)
Tina M.
NamePart (type = date)
1968-
Role
RoleTerm (authority = RULIB)
author
DisplayForm
Tina M. Brand
Name (ID = NAME-2); (type = personal)
NamePart (type = family)
Hart
NamePart (type = given)
Daniel
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chair
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Advisory Committee
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Daniel Hart
Name (ID = NAME-3); (type = personal)
NamePart (type = family)
Duffy
NamePart (type = given)
Sean
Role
RoleTerm (authority = RULIB)
internal member
Affiliation
Advisory Committee
DisplayForm
Sean Duffy
Name (ID = NAME-4); (type = personal)
NamePart (type = family)
Markey
NamePart (type = given)
Charlotte
Role
RoleTerm (authority = RULIB)
internal member
Affiliation
Advisory Committee
DisplayForm
Charlotte Markey
Name (ID = NAME-1); (type = corporate)
NamePart
Rutgers University
Role
RoleTerm (authority = RULIB)
degree grantor
Name (ID = NAME-2); (type = corporate)
NamePart
Camden Graduate School
Role
RoleTerm (authority = RULIB)
school
OriginInfo
DateCreated (qualifier = exact)
2010
DateOther (qualifier = exact); (type = degree)
2010-05
Place
PlaceTerm (type = code)
xx
RelatedItem (type = host)
TitleInfo
Title
Rutgers University Electronic Theses and Dissertations
Identifier (type = RULIB)
ETD
RelatedItem (type = host)
TitleInfo
Title
Camden Graduate School Electronic Theses and Dissertations
Identifier (type = local)
rucore10005600001
Location
PhysicalLocation (authority = marcorg); (displayLabel = Rutgers, The State University of New Jersey)
NjNbRU
Identifier (type = doi)
doi:10.7282/T3ZW1M11
Genre (authority = ExL-Esploro)
ETD graduate
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Rights

RightsDeclaration (AUTHORITY = GS); (ID = rulibRdec0006)
The author owns the copyright to this work.
Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
RightsHolder (ID = PRH-1); (type = personal)
Name
FamilyName
Brand
GivenName
Tina
Role
Copyright Holder
RightsEvent (ID = RE-1); (AUTHORITY = rulib)
Type
Permission or license
DateTime
2010-05-12 22:34:57
AssociatedEntity (ID = AE-1); (AUTHORITY = rulib)
Role
Copyright holder
Name
Tina Brand
Affiliation
Rutgers University. Camden Graduate School
AssociatedObject (ID = AO-1); (AUTHORITY = rulib)
Type
License
Name
Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
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Technical

ContentModel
ETD
MimeType (TYPE = file)
application/pdf
MimeType (TYPE = container)
application/x-tar
FileSize (UNIT = bytes)
245760
Checksum (METHOD = SHA1)
b10f4a00117df52a8f20a4f6a6337c23e23f3da7
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