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Using Google Analytics for improving library website content and design: a case study

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TypeOfResource
Text
TitleInfo
Title
Using Google Analytics for improving library website content and design: a case study
Genre (authority = RULIB-FS)
Article, Refereed
Genre (authority = NISO JAV)
Version of Record (VoR)
Abstract (type = abstract)
Google Analytics is a free web analytics solution that provides webmasters with insightful information about how visitors find and interact with their websites. In this case study, we have experimented in using Google Analytics to analyze two of our websites: The Rutgers-Newark Law Library main website and The New Jersey Digital Legal Library website. It was used to monitor our visitors' browsing activities and viewing behaviors for three months. Based on our findings from Google Analytics reports, we have redesigned our website. Subsequent data collected by Google Analytics have confirmed that our new design better fits the information needs of our visitors and librarians. Google Analytics is very powerful and can be used for almost any website. We believe that other libraries will benefit from using Google Analytics as well. Limitations of Google Analytics are also discussed based on our experience with it.
Note (type = publisherStatement)
The published version of this article is available at: http://www.webpages.uidaho.edu/~mbolin/lpp2007.htm
Name (type = personal)
NamePart (type = family)
Fang
NamePart (type = given)
Wei
Role
RoleTerm (authority = marcrt); (type = text)
author
Affiliation
Law Library-Newark, Rutgers University
Name (authority = RutgersOrg-Department); (type = corporate)
NamePart
Law Library-Newark
Name (authority = RutgersOrg-School); (type = corporate)
NamePart
School of Law-Newark
OriginInfo
DateCreated (encoding = w3cdtf); (keyDate = yes); (qualifier = inferred)
2007
Place
PlaceTerm (type = text)
RelatedItem (type = host)
TitleInfo
Title
Fang, Wei
Identifier (type = local)
rucore30116600001
Language
LanguageTerm (authority = ISO 639-3:2007); (type = text)
English
PhysicalDescription
Extent
17 pages
InternetMediaType
application/pdf
Subject (authority = LCSH)
Topic
Web site development
Subject (authority = LCSH)
Topic
Web sites--Design
Identifier (type = hdl)
http://hdl.rutgers.edu/1782.1/rucore30116600001.Manuscript.000060701
Location
PhysicalLocation (authority = marcorg); (displayLabel = Rutgers, The State University of New Jersey)
NjNbRU
Extension
DescriptiveEvent
Type
Citation
DateTime (encoding = w3cdtf)
2007
AssociatedObject
Type
Journal
Relationship
Has part
Name
Library Philosophy and Practice
Identifier (type = volume and issue)
June, 2007
Reference (type = digital)
http://www.webpages.uidaho.edu/~mbolin/lpp2007.htm
Detail
1-17
Identifier (type = doi)
doi:10.7282/T3MK6B6N
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Rights

RightsDeclaration (AUTHORITY = FS); (ID = rulibRdec0004)
Copyright for scholarly resources published in RUcore is retained by the copyright holder. By virtue of its appearance in this open access medium, you are free to use this resource, with proper attribution, in educational and other non-commercial settings. Other uses, such as reproduction or republication, may require the permission of the copyright holder.
Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
RightsHolder (type = personal)
Name
FamilyName
Fang
GivenName
Wei
Role
Copyright holder
RightsEvent
Type
Permission or license
AssociatedObject
Type
License
Name
Sole author license v. 1
Detail
I hereby grant to Rutgers, The State University of New Jersey (Rutgers) the non-exclusive right to retain, reproduce, and distribute the deposited work (Work) in whole or in part, in and from its electronic format, without fee. This agreement does not represent a transfer of copyright to Rutgers.Rutgers may make and keep more than one copy of the Work for purposes of security, backup, preservation, and access and may migrate the Work to any medium or format for the purpose of preservation and access in the future. Rutgers will not make any alteration, other than as allowed by this agreement, to the Work.I represent and warrant to Rutgers that the Work is my original work. I also represent that the Work does not, to the best of my knowledge, infringe or violate any rights of others.I further represent and warrant that I have obtained all necessary rights to permit Rutgers to reproduce and distribute the Work and that any third-party owned content is clearly identified and acknowledged within the Work.By granting this license, I acknowledge that I have read and agreed to the terms of this agreement and all related RUcore and Rutgers policies.
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Technical

ContentModel
Manuscript
MimeType (TYPE = file)
application/pdf
MimeType (TYPE = container)
application/x-tar
FileSize (UNIT = bytes)
327680
Checksum (METHOD = SHA1)
c2a933a48deb5a317b30e3d6781f2cabe9c6dcbb
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