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Understanding women's self-promotion detriments

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TitleInfo
Title
Understanding women's self-promotion detriments
SubTitle
the backlash avoidance model
Name (type = personal)
NamePart (type = family)
Moss-Racusin
NamePart (type = given)
Corinne Alison
NamePart (type = date)
1983-
DisplayForm
Corinne Moss-Racusin
Role
RoleTerm (authority = RULIB)
author
Name (type = personal)
NamePart (type = family)
Rudman
NamePart (type = given)
Laurie A
DisplayForm
Laurie A Rudman
Affiliation
Advisory Committee
Role
RoleTerm (authority = RULIB)
chair
Name (type = personal)
NamePart (type = family)
Sanchez
NamePart (type = given)
Diana T
DisplayForm
Diana T Sanchez
Affiliation
Advisory Committee
Role
RoleTerm (authority = RULIB)
internal member
Name (type = personal)
NamePart (type = family)
Wilder
NamePart (type = given)
David
DisplayForm
David Wilder
Affiliation
Advisory Committee
Role
RoleTerm (authority = RULIB)
internal member
Name (type = personal)
NamePart (type = family)
Heilman
NamePart (type = given)
Madeline E
DisplayForm
Madeline E Heilman
Affiliation
Advisory Committee
Role
RoleTerm (authority = RULIB)
outside member
Name (type = corporate)
NamePart
Rutgers University
Role
RoleTerm (authority = RULIB)
degree grantor
Name (type = corporate)
NamePart
Graduate School - New Brunswick
Role
RoleTerm (authority = RULIB)
school
TypeOfResource
Text
Genre (authority = marcgt)
theses
OriginInfo
DateCreated (qualifier = exact)
2011
DateOther (qualifier = exact); (type = degree)
2011-05
Place
PlaceTerm (type = code)
xx
Language
LanguageTerm (authority = ISO639-2b); (type = code)
eng
Abstract
Although self-promotion is necessary for career success, women experience backlash (i.e., social and economic penalties) for this behavior because it violates female gender stereotypes (Rudman, 1998). Moreover, women who fear backlash have difficulty with self-promotion, relative to men (Moss-Racusin & Rudman, 2010). The goal of this dissertation was to test the author’s backlash avoidance model (BAM), with the expectation that women’s beliefs that self-promotion violates female gender stereotypes lead them to fear backlash for this behavior, which in turn undermines their self-promotion abilities. Moreover, it was expected that the relationship between fear of backlash and self-promotion success would be at least partially mediated by self-regulatory focus (Crowe & Higgins, 1997) and perceived entitlement (Babcock & Laschever, 2003). To examine these ideas, Study 1 (N = 300) compared male and female participants’ performance on an essay-writing self-promotion task. As expected, women reported higher levels of fear of backlash and lower levels of self-promotion success than men. Gender differences were also observed for the mediator variables, such that women experienced less promotion focus and entitlement and more prevention focus than men. Additionally, results of structural equation modeling (SEM) supported a modified BAM, whereby gender was found to predict fear of backlash (replacing the perceived gender stereotypicality of self-promotion). As expected, fear of backlash then interrupted women’s self-promotion success, via reduced promotion focus and entitlement, and enhanced prevention focus. Study 2 examined the consequences of this process by testing self-promoting women’s propensity to enact backlash against other female self-promoters. Female participants (N = 115) self-promoted during a videotaped mock job interview before making judgments of other self-promoters. Results were not supportive of predictions that women who self-promoted well would not penalize another self-promoting woman. Moreover, in contrast to extensive previous research (see Rudman & Phelan, 2008, for a summary), there was no evidence of backlash against female self-promoting targets (both among participants who completed the self-promotion task and those in a control condition who simply rated the self-promoting targets). Possible explanations for these null results, as well as implications of the BAM for women’s professional advancement, are discussed.
Subject (authority = RUETD)
Topic
Psychology
RelatedItem (type = host)
TitleInfo
Title
Rutgers University Electronic Theses and Dissertations
Identifier (type = RULIB)
ETD
Identifier
ETD_3208
PhysicalDescription
Form (authority = gmd)
electronic resource
InternetMediaType
application/pdf
InternetMediaType
text/xml
Extent
ix, 101 p. : ill.
Note (type = degree)
Ph.D.
Note (type = bibliography)
Includes bibliographical references
Note (type = statement of responsibility)
by Corinne Alison Moss-Racusin
Subject (authority = ETD-LCSH)
Topic
Sex role in the work environment
Subject (authority = ETD-LCSH)
Topic
Sex differences (Psychology)
Identifier (type = hdl)
http://hdl.rutgers.edu/1782.1/rucore10001600001.ETD.000061363
RelatedItem (type = host)
TitleInfo
Title
Graduate School - New Brunswick Electronic Theses and Dissertations
Identifier (type = local)
rucore19991600001
Location
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NjNbRU
Identifier (type = doi)
doi:10.7282/T3V1243Z
Genre (authority = ExL-Esploro)
ETD doctoral
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Rights

RightsDeclaration (ID = rulibRdec0006)
The author owns the copyright to this work.
RightsHolder (type = personal)
Name
FamilyName
Moss-Racusin
GivenName
Corinne
Role
Copyright Holder
RightsEvent
Type
Permission or license
DateTime (encoding = w3cdtf); (qualifier = exact); (point = start)
2011-04-05 16:58:16
AssociatedEntity
Name
Corinne Moss-Racusin
Role
Copyright holder
Affiliation
Rutgers University. Graduate School - New Brunswick
AssociatedObject
Type
License
Name
Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
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