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Campaigns as gendered institutions
Descriptive
TitleInfo
Title
Campaigns as gendered institutions
SubTitle
stereotypes and strategy in statewide races
Name
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Dittmar
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Kelly E.
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1984-
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Kelly Dittmar
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author
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Sanbonmatsu
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Kira
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Kira Sanbonmatsu
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Advisory Committee
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chair
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(type = family)
Carroll
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Susan J.
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Susan J. Carroll
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Advisory Committee
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co-chair
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(type = personal)
NamePart
(type = family)
Redlawsk
NamePart
(type = given)
David P.
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David P. Redlawsk
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Advisory Committee
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internal member
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(type = family)
Fox
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(type = given)
Richard L.
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Richard L. Fox
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Advisory Committee
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outside member
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Rutgers University
Role
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degree grantor
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Graduate School - New Brunswick
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school
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Text
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theses
OriginInfo
DateCreated
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2012
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(type = degree)
2012-01
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2012
Place
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xx
Language
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eng
Abstract
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This dissertation begins the process toward understanding the many ways in which campaigns are gendered institutions. Specifically, I ask how candidates and campaign professionals negotiate the gendered landscape on which campaigns are contested. Through analysis of 2008 and 2010 senate and gubernatorial races and a survey of campaign consultants, I investigate the role that gender stereotypes and dynamics play in drafting campaign images, messages, and tactics. Findings demonstrate to what extent female candidates adapt to the masculine norms of U.S. campaigns or, instead, challenge their prescriptions for strategy and behavior. In addition to exposing institutional constraints on women, probing internal campaign decision-making in mixed-gender races illuminates potential shifts in men’s campaign strategy when gender becomes salient. Existing scholarship describes gender’s function in political behavior, electoral outcomes, and even campaign output and communications. However, research to date has done little to investigate how gender functions in campaign strategy development and why campaigns cultivate the images and messages that they do. Engaging candidates and campaign professionals directly remedies this omission and provides direct insight to the interaction between institutional norms, identity, and individual actions. Moreover, recognizing campaign professionals as political actors who perceive and perform gender also highlights potential differences in campaign strategizing by gender.
Subject
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Topic
Political Science
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Rutgers University Electronic Theses and Dissertations
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ETD_3699
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electronic resource
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Extent
viii, 387 p. : ill.
Note
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Ph.D.
Note
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Includes bibliographical references
Note
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by Kelly E. Dittmar
Note
This work has been revised and updated in the author's monograph, "Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns", published by Temple University Press, EAN: 9781439911488 (cloth), EAN: 9781439911495 (pbk.), EAN: 9781439911501 (electronic book).
Subject
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Topic
Political campaigns--United States
Subject
(authority = ETD-LCSH)
Topic
Women politicians--United States
Subject
(authority = ETD-LCSH)
Topic
Political science--Sex differences--United States
Identifier
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http://hdl.rutgers.edu/1782.1/rucore10001600001.ETD.000064078
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Graduate School - New Brunswick Electronic Theses and Dissertations
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rucore19991600001
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doi:10.7282/T3BP01VQ
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ETD doctoral
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Rights
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The author owns the copyright to this work.
RightsHolder
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Name
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Dittmar
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Kelly
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RightsEvent
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Permission or license
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2011-11-05 19:51:41
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Kelly Dittmar
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Affiliation
Rutgers University. Graduate School - New Brunswick
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Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
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2014-12-15
DateTime
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2016-12-31
Detail
Access to this PDF has been restricted at the author's request. It will be publicly available after December 31, 2016.
Copyright
Status
Copyright protected
Availability
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Open
Reason
Permission or license
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