TY - JOUR TI - Marketing and its narratives DO - https://doi.org/doi:10.7282/T3FN155C PY - 2012 AB - The purpose of this thesis is to look at marketing not only as an activity, art or science; but also from the spectrum of different narratives. The three enumerated narratives are profane, sacred and secular. Each of the enumerated narratives is taken separately and examined. This examination underlines a need to formulate a unified marketing narrative. KW - Liberal Studies KW - Marketing LA - eng ER -