This study reflects an effort to obtain insights into the social interaction processes involved in normative influence. Two related research questions are addressed. The first question is about motivations to communicate about norms while the second one is about how people communicate, that is, what people say, think and feel when communicating about norms. Three assumptions underline the study: (1) tension between social and personal norm is central to communication about norms; (2) communication about norms is purposive; and (3) such communication can be fruitfully studied through the lens of negotiation for the purpose of reaching a shared agreement or hiding or excusing transgressions. The scope of the research was limited to the parent-child relational context, norms of private information sharing and the immigrant Indian population. Within a qualitative research design framework, individual in-depth interviews were used to obtain accounts of norm negotiation from unrelated parents and children (above 18 years of age). The major findings are that (1) people talk about norms of private information sharing in terms of behaviors and empirical and normative expectations (Bicchieri & Erte, 2007) about such behaviors (2) negotiation is triggered when parents’ monitoring behaviors clash with children’s need to retain ownership over private information (3) negotiation involves managing primary goal(s) (Dillard, 2004) related to the behaviors and expectations in question and secondary goals related to the relationship as well as other behavioral norms constituting private information (4) negotiation can be direct or involve deception (5) the factors which influence choice between direct negotiation and deception, are relational power, communication history and conviction about norms (6) direct negotiation involves a variety of strategies including assuring, bargaining, critiquing, using an ally, veiled negotiation, veiled threat, emphasizing trust, facilitating and justifying, by children and parents. These strategies are used to negotiate behavioral expectations and the rationale for such expectations. The key contribution of this study is a description of interpersonal communication about behavioral expectations arising from norms.
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Communication, Information and Library Studies
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Rutgers University Electronic Theses and Dissertations
Rutgers University. Graduate School - New Brunswick
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