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A historical and comparative analysis of multiplatform books for young readers

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TitleInfo
Title
A historical and comparative analysis of multiplatform books for young
readers
SubTitle
technologies of production, user-generated content, and economics of immaterial and affective labor
Name (type = personal)
NamePart (type = family)
Martens
NamePart (type = given)
Marianne
NamePart (type = date)
1964-
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Marianne Martens
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author
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Dalbello
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Marija
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Marija Dalbello
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Advisory Committee
Role
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chair
Name (type = personal)
NamePart (type = family)
Bratich
NamePart (type = given)
Jack Z.
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Jack Z. Bratich
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Advisory Committee
Role
RoleTerm (authority = RULIB)
internal member
Name (type = personal)
NamePart (type = family)
Kumar
NamePart (type = given)
Deepa
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Deepa Kumar
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Advisory Committee
Role
RoleTerm (authority = RULIB)
internal member
Name (type = personal)
NamePart (type = family)
Squires
NamePart (type = given)
Claire
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Claire Squires
Affiliation
Advisory Committee
Role
RoleTerm (authority = RULIB)
outside member
Name (type = corporate)
NamePart
Rutgers University
Role
RoleTerm (authority = RULIB)
degree grantor
Name (type = corporate)
NamePart
Graduate School - New Brunswick
Role
RoleTerm (authority = RULIB)
school
TypeOfResource
Text
Genre (authority = marcgt)
theses
OriginInfo
DateCreated (qualifier = exact)
2012
DateOther (qualifier = exact); (type = degree)
2012-10
CopyrightDate (qualifier = exact)
2012
Place
PlaceTerm (type = code)
xx
Language
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eng
Abstract (type = abstract)
This dissertation examines how publishers’ book-based cultural products for young adults are created, produced, disseminated, received, and consumed with a focus on the contemporary practice of producing transmedia and multiplatform books that are embedded in technology, rely on user-generated content, and increasingly mirror production and consumption practices in other media industries. Three layers of participants in the field of literary production for young adults considered were: 1) producers; 2) critics and disseminators; 3) recipients. Using a case study approach, the phenomenon is explored in a historical context, and presents a comparative analysis of developments within the field. The data collection included interviews, a focus group, document analysis, archival and historical research, and web analytics. Rooted in a key discourse of librarianship for young people since the early 20th century that justified social reform in the belief that improving minds leads to improving lives, the study of reform underpinning librarians’ efforts now includes access to technology. Yet technology establishes a disintermediated relationship between publishers and teenage readers, fragmenting librarians’ traditional roles as shapers of cultural value in that field of cultural production. Now publishers can market directly to teens on their participatory websites. The study has shown divergence in how publishers and teens have appropriated the idea of digital formats and reading and has shown how excorporation on maturing publishers' sites aimed at engaging teenagers’ affective and immaterial labor challenge such assumptions about digital literacy. The research revealed how technology transforms librarians’ roles, and publishers’ marketing strategies, and how publishers’ websites eventually enable teens to circumvent the sites’ rules and engage in exchanges ranging from verbal skirmishes to creative postings of transgressive content. Limitations of this study are tied to the use of “assigned” readers to study teenagers’ responses, and those inherent in free but corporate-owned web analytics as a source of data. This study provides a rich understanding of an emerging phenomenon related to digital platforms and online reading for young adults, connecting historical examples to contemporary ones.
Subject (authority = RUETD)
Topic
Communication, Information and Library Studies
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Title
Rutgers University Electronic Theses and Dissertations
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ETD_4289
PhysicalDescription
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electronic resource
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application/pdf
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text/xml
Extent
xviii, 372 p. : ill.
Note (type = degree)
Ph.D.
Note (type = bibliography)
Includes bibliographical references
Note (type = statement of responsibility)
by Marianne Martens
Subject (authority = ETD-LCSH)
Topic
Teenagers--Books and reading
Subject (authority = ETD-LCSH)
Topic
Library science--History--20th century
Subject (authority = ETD-LCSH)
Topic
Booksellers and bookselling--History--20th century
Identifier (type = hdl)
http://hdl.rutgers.edu/1782.1/rucore10001600001.ETD.000066909
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TitleInfo
Title
Graduate School - New Brunswick Electronic Theses and Dissertations
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rucore19991600001
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NjNbRU
Identifier (type = doi)
doi:10.7282/T35B0183
Genre (authority = ExL-Esploro)
ETD doctoral
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Rights

RightsDeclaration (ID = rulibRdec0006)
The author owns the copyright to this work.
RightsHolder (type = personal)
Name
FamilyName
Martens
GivenName
Marianne
Role
Copyright Holder
RightsEvent
Type
Permission or license
DateTime (encoding = w3cdtf); (point = start); (qualifier = exact)
2012-09-26 09:09:37
AssociatedEntity
Name
Marianne Martens
Role
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Affiliation
Rutgers University. Graduate School - New Brunswick
AssociatedObject
Type
License
Name
Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
RightsEvent
Type
Embargo
DateTime (encoding = w3cdtf); (keyDate = no); (point = start); (qualifier = exact)
2014-08-11
DateTime (encoding = w3cdtf); (keyDate = no); (point = end); (qualifier = exact)
2016-11-30
Detail
Access to this PDF has been restricted at the author's request. It will be publicly available after November 30, 2016.
Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
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