As Michael Billig (1995) argues, nationalism does not die with the establishment of relatively stable nation states- it changes from a ‘hot’ to a ‘banal’ form. In this multidisciplinary and multiperspectival study, I study nationalism (specifically Hindu nationalism or Hindutva) in its banal form within popular culture, specifically prime time television soap operas colloquially known as the K-serials. Through a conjunctural analysis, I show how banal Hindu nationalism played out on the K-serials in multiple ways. That is, these serials had an important role in the ongoing project of remaking of the Indian nation under the ideology of Hindutva, creating not just a Hindu nation but a Brahminical nation. This dissertation makes a number of contributions to different bodies of research. One, it examines how the changes in the political economy impact the way audiences are rounded up and how that influences the content of the soaps. I show how the structural limitations of the audience measurement system and the changing focus on the ‘bottom of the pyramid’ consumer influenced the arrival of Hindutva inflected content on television. (I show also, in passing, how the currency of television, TRPs, can themselves be gendered). Two, I show how the debate over secularism and religious nationalism in the political sphere get reflected in the cultural sphere, especially in texts that less obviously have anything to do with national politics. Three, I show how the agency and empowerment that other scholars have read into these soaps is derived largely from the discourses of the women’s wing of Hindu nationalism, and is therefore highly problematic, ahistorical, and limiting. Four, I show how the very structure of soaps, especially its ‘open’ ness, periodicity and everydayness can play a significant role in spreading banal nationalism. Five, I show how the operations of banal Hindutva disrupt the relationship between folk and Sanskritic practices, contributing to the homogenizing of Hinduism. And finally, I have shown how by going beyond the texts themselves, we find a bridge between the studies of soaps that look at the micropolitics of gender and those that look at macropolitics of national identity.
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Communication, Information and Library Studies
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Rutgers University Electronic Theses and Dissertations
Rutgers University. Graduate School - New Brunswick
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