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Willingness-to-pay for ethnic greens and herbs
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Yu, Xinling. Willingness-to-pay for ethnic greens and herbs. Retrieved from https://doi.org/doi:10.7282/T36971NN

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TitleWillingness-to-pay for ethnic greens and herbs
NameYu, Xinling (author); Govindasamy, Ramu (chair); Jin, Yanhong (internal member); Hochman, Gal (internal member); Rutgers University; Graduate School - New Brunswick
Date Created2013
Other Date2013-10 (degree)
SubjectFood and Business Economics, Farm produce--Economic aspects--United States, Food prices--Econometric models, Ethnic groups, Willingness to pay--United States, Consumer behavior--Econometric models
Extentx, 148 p. : ill.
DescriptionThe objective of this thesis is twofold. First, I investigate the perception of and willingness to pay (WTP) for fresh ethnic leafy greens and herbs among ethnic consumers in the United States. Second, I examine how socio-demographic factors affect such perception and WTP. More specifically, this thesis presents WTPs for a wide spectrum of ethnic greens and herbs, including those organically produced or locally grown, those labeled with country of origin, or novel ethnic fresh greens and herbs. Econometric models are estimated to investigate how product attributes, consumer -demographic characteristics and purchase behaviors influence their WTP. The data used for this thesis is collected from a telephone survey of ethnic consumers residing in 16 states and the District of Columbia in the east coast region of the United States. The phone survey was conducted in 2010 aiming to gauge the potential market for ethnic greens and herbs in the east coast region of the United State to help small and medium sized farmers to better understand the potential demand.
NoteM.A.
NoteIncludes bibliographical references
Noteby Xinling Yu
Genretheses, ETD graduate
Persistent URLhttps://doi.org/doi:10.7282/T36971NN
Languageeng
CollectionGraduate School - New Brunswick Electronic Theses and Dissertations
Organization NameRutgers, The State University of New Jersey
RightsThe author owns the copyright to this work.
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