Staff View
Search Engine Optimization for the Research Librarian: A Case Study Using the Bibliography of U.S. Latina Lesbian History and Culture

Descriptive

TypeOfResource
Text
TitleInfo
Title
Search Engine Optimization for the Research Librarian: A Case Study Using the Bibliography of U.S. Latina Lesbian History and Culture
Name (type = personal)
NamePart (type = family)
Gasparotto
NamePart (type = given)
Melissa
Affiliation
Research & Instructional Services (RIS), Rutgers University
Role
RoleTerm (authority = marcrt); (type = text)
author
Name (authority = RutgersOrg-School); (type = corporate)
NamePart
Rutgers University Libraries
Genre (authority = NISO JAV)
Version of Record (VoR)
Genre (authority = RULIB-FS)
Article, Refereed
OriginInfo
DateCreated (encoding = w3cdtf); (keyDate = yes); (qualifier = exact)
2014
Publisher
Academic Division of the Special Libraries Association
Abstract (type = abstract)
Higher website rank among search engine results is correlated with higher site visit numbers: studies have repeatedly demonstrated how important it is to a site’s visibility and popularity to appear in the first page of search results for a given query. Librarians and researchers, long seen as creators and providers of high-quality content, now see our own web-based materials in direct competition for the higher-ranked slots for many keyword searches. For certain areas of research, sexuality studies in particular, websites with relevant informational or scholarly content have been nudged out of the top rankings by content that is not only unrelated to a variety of search term combinations, but quite often consists of explicit pornography, and nowhere is this more obvious than in ethnic lesbian studies. It is therefore necessary for scholars and librarians who put ethnic lesbian sexuality studies content on the web to assign high quality metadata and to format their content appropriately in order to receive a visible rank in search engine results for these sexuality studies research keywords. This case study investigates how librarians and other researchers can prepare online bibliographies to take advantage of search engine optimization (SEO) techniques and therefore see enhanced visibility for these resources in search engine results, using the author’s Bibliography of U.S. Latina Lesbian History and Culture as an example. Search engine optimization techniques were applied to the bibliography and significant improvements in site visibility in Google searches for targeted keywords were observed. The author recommends that all librarians who prepare content for the web learn about search engine optimization and take it into account when preparing material for the web.
Language
LanguageTerm (authority = ISO 639-3:2007); (type = text)
English
PhysicalDescription
InternetMediaType
application/pdf
Extent
20 p.
Subject (authority = local)
Topic
Search engine optimization
Subject (authority = local)
Topic
Research dissemination
Subject (authority = local)
Topic
Google
Subject (authority = local)
Topic
Webcrawlers
Subject (authority = LCSH)
Topic
Search engines--Programming
Subject (authority = local)
Topic
Search engine algorithms
Subject (authority = LCSH)
Topic
Sexuality--Study and teaching
Subject (authority = local)
Topic
Latino studies
Subject (authority = LCSH)
Topic
Hispanic Americans--Study and teaching
Subject (authority = LCSH)
Topic
Gay and lesbian studies
Note (type = version identification)
This article, (c) by the author, was published in Practical Academic Librarianship: The International Journal of the SLA Academic Division, and is available at http://journals.tdl.org/pal/index.php/pal/article/view/6971
Note (type = peerReview)
Peer reviewed
Extension
DescriptiveEvent
Type
Citation
DateTime (encoding = w3cdtf); (qualifier = exact)
2014
AssociatedObject
Type
Journal
Relationship
Has part
Name
Practical Academic Librarianship
Identifier (type = volume and issue)
4(1)
Reference (type = digital)
http://journals.tdl.org/pal/index.php/pal/article/view/6971/6076
Detail
15-34
RelatedItem (type = host)
TitleInfo
Title
Gasparotto, Melissa
Identifier (type = local)
rucore30100900001
Location
PhysicalLocation (authority = marcorg); (displayLabel = Rutgers, The State University of New Jersey)
NjNbRU
Identifier (type = doi)
doi:10.7282/T3KW5D8S
Back to the top

Rights

RightsHolder (type = personal)
Name
FamilyName
Gasparotto
GivenName
Melissa
Role
Copyright holder
RightsDeclaration (AUTHORITY = FS); (ID = rulibRdec0004)
Copyright for scholarly resources published in RUcore is retained by the copyright holder. By virtue of its appearance in this open access medium, you are free to use this resource, with proper attribution, in educational and other non-commercial settings. Other uses, such as reproduction or republication, may require the permission of the copyright holder.
Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
RightsEvent
Type
Permission or license
AssociatedObject
Type
License
Name
Sole author license v. 1
Detail
I hereby grant to Rutgers, The State University of New Jersey (Rutgers) the non-exclusive right to retain, reproduce, and distribute the deposited work (Work) in whole or in part, in and from its electronic format, without fee. This agreement does not represent a transfer of copyright to Rutgers.Rutgers may make and keep more than one copy of the Work for purposes of security, backup, preservation, and access and may migrate the Work to any medium or format for the purpose of preservation and access in the future. Rutgers will not make any alteration, other than as allowed by this agreement, to the Work.I represent and warrant to Rutgers that the Work is my original work. I also represent that the Work does not, to the best of my knowledge, infringe or violate any rights of others.I further represent and warrant that I have obtained all necessary rights to permit Rutgers to reproduce and distribute the Work and that any third-party owned content is clearly identified and acknowledged within the Work.By granting this license, I acknowledge that I have read and agreed to the terms of this agreement and all related RUcore and Rutgers policies.
Back to the top

Technical

RULTechMD (ID = TECHNICAL1)
ContentModel
Manuscript
Back to the top
Version 8.3.13
Rutgers University Libraries - Copyright ©2020