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An assessment of consumer preference for direct-to-consumer market outlets In the mid-Atlantic region
Descriptive
TitleInfo
Title
An assessment of consumer preference for direct-to-consumer market outlets In the mid-Atlantic region
Name
(type = personal)
NamePart
(type = family)
Liu
NamePart
(type = given)
Yu Tzu
NamePart
(type = date)
1982-
DisplayForm
YU TZU LIU
Role
RoleTerm
(authority = RULIB)
author
Name
(type = personal)
NamePart
(type = family)
Gottlieb
NamePart
(type = given)
Paul
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Paul Gottlieb
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
chair
Name
(type = personal)
NamePart
(type = family)
Govindasamy
NamePart
(type = given)
Ramu
DisplayForm
Ramu Govindasamy
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
internal member
Name
(type = personal)
NamePart
(type = family)
Pray
NamePart
(type = given)
Carl
DisplayForm
Carl Pray
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
internal member
Name
(type = personal)
NamePart
(type = family)
Vellangany
NamePart
(type = given)
Isaac
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Isaac Vellangany
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
internal member
Name
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NamePart
Rutgers University
Role
RoleTerm
(authority = RULIB)
degree grantor
Name
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NamePart
Graduate School - New Brunswick
Role
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school
TypeOfResource
Text
Genre
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theses
OriginInfo
DateCreated
(qualifier = exact)
2014
DateOther
(qualifier = exact);
(type = degree)
2014-05
Place
PlaceTerm
(type = code)
xx
Language
LanguageTerm
(authority = ISO639-2b);
(type = code)
eng
Abstract
(type = abstract)
Changes in the agricultural industry have led to changes in eating behavior, consumption patterns and even attitudes and perceptions of protecting the environment and local businesses. New direct marketing methods allow farmers to overcome obstacles such as farm size, delivery logistics, limited marketing budget and labor constraints to achieve greater customer loyalty and enhanced income. Marketing channels, however, are incomplete, despite growing popularity in the 21st century. Establishing the direct marketing grounds, this research aims to examine factors affecting users of farmer-to-consumer direct marketing outlets. It also identifies shopping trends while analyzing demographic characteristics of users of direct market outlets under study. Ultimately it helps to predict the likelihood of purchasing through direct markets and paying premiums based on significant consumer demographic and attitudinal factors. Based on the survey results of 1,134 direct-market-outlet-visiting patrons from the Mid-Atlantic region, estimates of the Logit and Ordered Probit models are used to regress important perceptions, behavioral characteristic and demographic predictors that increase the likelihood of purchasing fresh produce at a direct market outlet. The findings help to explore patterns specifically on consumer purchasing behaviors that will promote the growth of direct market outlets. Focusing on the appropriate media channels and promoting the farmer-to-consumer shopping concepts, farmers have high potential to maintain and enhance profitability.
Subject
(authority = RUETD)
Topic
Food and Business Economics
RelatedItem
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TitleInfo
Title
Rutgers University Electronic Theses and Dissertations
Identifier
(type = RULIB)
ETD
Identifier
ETD_5341
PhysicalDescription
Form
(authority = gmd)
electronic resource
InternetMediaType
application/pdf
InternetMediaType
text/xml
Extent
viii, 98 p. : ill.
Note
(type = degree)
M.S.
Note
(type = bibliography)
Includes bibliographical references
Note
(type = statement of responsibility)
by Yu Tzu Liu
Subject
(authority = ETD-LCSH)
Topic
Farmers' markets--Middle Atlantic States
Subject
(authority = ETD-LCSH)
Topic
Direct marketing--Middle Atlantic States
Subject
(authority = ETD-LCSH)
Topic
Consumers' preferences--Middle Atlantic States
RelatedItem
(type = host)
TitleInfo
Title
Graduate School - New Brunswick Electronic Theses and Dissertations
Identifier
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rucore19991600001
Location
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(displayLabel = Rutgers, The State University of New Jersey)
NjNbRU
Identifier
(type = doi)
doi:10.7282/T3K072KG
Genre
(authority = ExL-Esploro)
ETD graduate
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Rights
RightsDeclaration
(ID = rulibRdec0006)
The author owns the copyright to this work.
RightsHolder
(type = personal)
Name
FamilyName
LIU
GivenName
YU TZU
Role
Copyright Holder
RightsEvent
Type
Permission or license
DateTime
(encoding = w3cdtf);
(qualifier = exact);
(point = start)
2014-03-02 11:09:18
AssociatedEntity
Name
YU TZU LIU
Role
Copyright holder
Affiliation
Rutgers University. Graduate School - New Brunswick
AssociatedObject
Type
License
Name
Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
RightsEvent
DateTime
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(qualifier = exact);
(point = start)
2014-05-31
DateTime
(encoding = w3cdtf);
(qualifier = exact);
(point = end)
2014-11-30
Type
Embargo
Detail
Access to this PDF has been restricted at the author's request. It will be publicly available after November 30th, 2014.
Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
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Technical
RULTechMD
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ContentModel
ETD
OperatingSystem
(VERSION = 5.1)
windows xp
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Statistical Profile