Staff View
Effect of the 2007 peanut butter recall on consumers’ brand choices

Descriptive

TitleInfo
Title
Effect of the 2007 peanut butter recall on consumers’ brand choices
Name (type = personal)
NamePart (type = family)
Duan
NamePart (type = given)
Wei
NamePart (type = date)
1985-
DisplayForm
Wei Duan
Role
RoleTerm (authority = RULIB)
author
Name (type = personal)
NamePart (type = family)
Bhuyan
NamePart (type = given)
Sanjib
DisplayForm
Sanjib Bhuyan
Affiliation
Advisory Committee
Role
RoleTerm (authority = RULIB)
chair
Name (type = personal)
NamePart (type = family)
Gottlieb
NamePart (type = given)
Paul D.
DisplayForm
Paul D. Gottlieb
Affiliation
Advisory Committee
Role
RoleTerm (authority = RULIB)
internal member
Name (type = personal)
NamePart (type = family)
Jin
NamePart (type = given)
Yanhong
DisplayForm
Yanhong Jin
Affiliation
Advisory Committee
Role
RoleTerm (authority = RULIB)
internal member
Name (type = corporate)
NamePart
Rutgers University
Role
RoleTerm (authority = RULIB)
degree grantor
Name (type = corporate)
NamePart
Graduate School - New Brunswick
Role
RoleTerm (authority = RULIB)
school
TypeOfResource
Text
Genre (authority = marcgt)
theses
OriginInfo
DateCreated (qualifier = exact)
2014
DateOther (qualifier = exact); (type = degree)
2014-10
CopyrightDate (encoding = w3cdtf)
2014
Place
PlaceTerm (type = code)
xx
Language
LanguageTerm (authority = ISO639-2b); (type = code)
eng
Abstract (type = abstract)
This research evaluated the effects of peanut butter recall event in 2007 on the U.S peanut butter market and consumers’ brand preferences. With Nielsen Homescan data from July 2006 till March 2008 covering all the purchasing trips by U.S. households, we apply discrete choice model to detect and measure the impacts of the food recall event happening in U.S. peanut butter market initiated in February 2007. To set the stage for estimation, we also examine the effects separately by three periods: pre-, during- and post-recall periods. The objectives of this study are twofold: (a) investigate whether the peanut butter recall event has great impact on customer preferences and purchasing declines for some brands or in the scale of whole market; (b) with the rich information of demographic characteristics in our data, we want to detect any association between changes of purchasing behavior and demographic variables. The findings suggest that due to the ¬¬recall event, customers changed their purchasing behavior and brand preference among national, store and especially the recalled brands. Purchasing of recalled brand has declined due to food safety alert during the event, yet it recovered to a lower level to pre-event after the recall period. It was also observed that positive spill-over effects existed for non-recalled brands. National brands benefits more than store brands. After the event, store brands suffer from some loss in market share compared with national brands. Results of my study suggest food safety issue has drawn great attention from customers backwards to manufactures along the supply chain. It is very important to inform customers about potential hazards and safety issue in food products. It is also important to monitoring food producing and processing procedures from the manufacture side with a well-developed hygiene monitoring system. Asymmetric spill-over effect exists between non-recalled national and store brands, thus different marketing strategies are necessary for strong and weak brands to maintain and regain market share. Additionally, recalled brands could regain customer confidence. It is quite useful to identify various customer groups by their demographic characteristics, then to apply corresponding marketing strategies to restore consumers’ confidence towards recalled brands. In all, it is highly recommended to prevent food safety hazards from happening before they come out of the plants and to keep information clear to customer once recall happens.
Subject (authority = RUETD)
Topic
Food and Business Economics
Subject (authority = ETD-LCSH)
Topic
Product recall--United States
Subject (authority = ETD-LCSH)
Topic
Food safety
Subject (authority = ETD-LCSH)
Topic
Consumer behavior--United States
Subject (authority = ETD-LCSH)
Topic
Peanut butter
RelatedItem (type = host)
TitleInfo
Title
Rutgers University Electronic Theses and Dissertations
Identifier (type = RULIB)
ETD
Identifier
ETD_5732
PhysicalDescription
Form (authority = gmd)
electronic resource
InternetMediaType
application/pdf
InternetMediaType
text/xml
Extent
1 online resource (viii, 51 p. : ill.)
Note (type = degree)
M.S.
Note (type = bibliography)
Includes bibliographical references
Note (type = statement of responsibility)
by Wei Duan
RelatedItem (type = host)
TitleInfo
Title
Graduate School - New Brunswick Electronic Theses and Dissertations
Identifier (type = local)
rucore19991600001
Location
PhysicalLocation (authority = marcorg); (displayLabel = Rutgers, The State University of New Jersey)
NjNbRU
Identifier (type = doi)
doi:10.7282/T3F76B1D
Genre (authority = ExL-Esploro)
ETD graduate
Back to the top

Rights

RightsDeclaration (ID = rulibRdec0006)
The author owns the copyright to this work.
RightsHolder (type = personal)
Name
FamilyName
Duan
GivenName
Wei
Role
Copyright Holder
RightsEvent
Type
Permission or license
DateTime (encoding = w3cdtf); (qualifier = exact); (point = start)
2014-07-29 14:26:15
AssociatedEntity
Name
Wei Duan
Role
Copyright holder
Affiliation
Rutgers University. Graduate School - New Brunswick
AssociatedObject
Type
License
Name
Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
Back to the top

Technical

RULTechMD (ID = TECHNICAL1)
ContentModel
ETD
OperatingSystem (VERSION = 5.1)
windows xp
Back to the top
Version 8.3.13
Rutgers University Libraries - Copyright ©2021