In 2012, a survey of individuals in over twenty countries showed that one in seven people worldwide believes the world will end during his or her lifetime. The severe disruptions to modern conveniences (e.g., grocery stores, electrical grids, and subway systems) caused by hurricanes Katrina and Sandy, the Fukushima meltdown, and the Haiti earthquake revealed the difficulty of life without these services. In reaction to such events, growing numbers of people have reevaluated their preparedness for future emergencies by stockpiling food, water, and ammunition. This group of people is collectively known as preppers. This study focused on the role that perceived threat plays in shaping consumer behavior by employing a combined methodology—netnography and grounded theory. Three overarching patterns emerged during data analysis that can be viewed through the theoretical lenses of terror management and just-world theories. The analysis revealed that terror management theory is limited as an explanation for preppers’ consumer behavior. The results also expand upon previously conducted terror management research by incorporating the just-world theory as a means of filling the existing void. Limitations of the study and recommendations for further research are also presented.
Subject (authority = RUETD)
Topic
Management
Subject (authority = ETD-LCSH)
Topic
Consumer behavior
Subject (authority = ETD-LCSH)
Topic
Survival
Subject (authority = ETD-LCSH)
Topic
Threats
Subject (authority = ETD-LCSH)
Topic
Natural disasters
RelatedItem (type = host)
TitleInfo
Title
Rutgers University Electronic Theses and Dissertations
Identifier (type = RULIB)
ETD
Identifier
ETD_6062
PhysicalDescription
Form (authority = gmd)
electronic resource
InternetMediaType
application/pdf
InternetMediaType
text/xml
Extent
1 online resource (ix, 54 p.)
Note (type = degree)
Ph.D.
Note (type = bibliography)
Includes bibliographical references
Note (type = vita)
Includes vita
Note (type = statement of responsibility)
by Abdullah A. Aldousari
RelatedItem (type = host)
TitleInfo
Title
Graduate School - Newark Electronic Theses and Dissertations
Identifier (type = local)
rucore10002600001
Location
PhysicalLocation (authority = marcorg); (displayLabel = Rutgers, The State University of New Jersey)
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.