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The Effect of New Jersey Lottery Promotions on Consumer Demand and State Profits

Descriptive

TypeOfResource
Text
TitleInfo
Title
The Effect of New Jersey Lottery Promotions on Consumer Demand and State Profits
Name (type = personal)
NamePart (type = family)
Combs
NamePart (type = given)
Kathryn L.
Affiliation
University of St. Thomas (Saint Paul, Minn.)
Role
RoleTerm (authority = marcrt); (type = text)
author
Name (authority = orcid); (authorityURI = http://id.loc.gov/vocabulary/identifiers/orcid.html); (type = personal); (valueURI = http://orcid.org/0000-0001-9468-4412)
NamePart (type = family)
Crowley
NamePart (type = given)
Jocelyn Elise
Affiliation
Dean's Office (Edward J. Bloustein School of Planning and Public Policy), Rutgers University
Role
RoleTerm (authority = marcrt); (type = text)
author
Name (type = personal)
NamePart (type = family)
Spry
NamePart (type = given)
John A.
Affiliation
University of St. Thomas (Saint Paul, Minn.)
Role
RoleTerm (authority = marcrt); (type = text)
author
Name (authority = RutgersOrg-Department); (type = corporate)
NamePart
Dean's Office (Edward J. Bloustein School of Planning and Public Policy)
Name (authority = RutgersOrg-School); (type = corporate)
NamePart
Edward J. Bloustein School of Planning and Public Policy
Genre (authority = RULIB-FS)
Article, Refereed
Genre (authority = NISO JAV)
Accepted Manuscript (AM)
Note (type = peerReview)
Peer reviewed
Note (type = version identification)
This is a post-peer-review, pre-copyedit version of an article published in Eastern Economic Journal. The definitive publisher-authenticated version (Combs, Kathryn L., Jocelyn Elise Crowley, and John A. Spry, "The Effect of New Jersey Lottery Promotions on Consumer Demand and State Profits," Eastern Economic Journal (2014) 40, 326–348. doi:10.1057/eej.2013.39) is available online at: http://dx.doi.org/10.1057/eej.2013.39.
OriginInfo
DateCreated (encoding = w3cdtf); (keyDate = no); (qualifier = exact)
2013
DateIssued (encoding = w3cdtf); (keyDate = yes)
2014
Abstract (type = Abstract)
We estimate elasticities of demand for New Jersey’s Pick 3 and Pick 4 midday/evening numbers games by exploiting random price variation generated by episodic promotions for each game. These Pick 3 Green Ball and Pick 4 Red Ball promotions lower the price of a lottery ticket for an evening numbers game by increasing prize payments during the 28-day promotion periods. The own-price elasticities of demand for the evening Pick 3 and Pick 4 games are both approximately -0.5. During the promotions, the loss in profit margins outweighs the gain in sales because of this inelastic demand. However, the combined effects of lower evening Pick 3 profits and increased sales of complementary products boost lottery profits by $30,000 per day, or $840,000 during the 28 days of the Green Ball promotion, while the combined effects of lower evening Pick 4 profits and reduced sales of substitute products decrease lottery profits by $129,000 per day, or $3.61 million during the 28 days of the Red Ball promotion. If higher sales after the promotion are included, the total increase in profits potentially reaches $14.48 million under the Green Ball game, while the Red Ball promotion loses money for the lottery even considering its positive lagged effect.
Language
LanguageTerm (authority = ISO 639-3:2007); (type = text)
English
PhysicalDescription
InternetMediaType
application/pdf
Extent
38 p.
Subject (authority = local)
Topic
Lottery
Subject (authority = local)
Topic
Gambling
Subject (authority = local)
Topic
Price Elasticity
Subject (authority = local)
Topic
Policy Evaluation
Extension
DescriptiveEvent
Type
Citation
DateTime (encoding = w3cdtf)
2014
AssociatedObject
Name
Eastern Economic Journal
Type
Journal
Relationship
Has part
Detail
326-348
Identifier (type = volume and issue)
40(3)
Reference (type = url)
http://dx.doi.org/10.1057/eej.2013.39
RelatedItem (type = host)
TitleInfo
Title
Crowley, Jocelyn Elise
Identifier (type = local)
rucore30142800001
Location
PhysicalLocation (authority = marcorg); (displayLabel = Rutgers, The State University of New Jersey)
NjNbRU
Identifier (type = doi)
doi:10.7282/T3MC91SM
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RightsDeclaration (AUTHORITY = FS); (ID = rulibRdec0004)
Copyright for scholarly resources published in RUcore is retained by the copyright holder. By virtue of its appearance in this open access medium, you are free to use this resource, with proper attribution, in educational and other non-commercial settings. Other uses, such as reproduction or republication, may require the permission of the copyright holder.
Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
RightsEvent
Type
Permission or license
AssociatedObject
Type
License
Name
Multiple author license v. 1
Detail
I hereby grant to Rutgers, The State University of New Jersey (Rutgers) the non-exclusive right to retain, reproduce, and distribute the deposited work (Work) in whole or in part, in and from its electronic format, without fee. This agreement does not represent a transfer of copyright to Rutgers.Rutgers may make and keep more than one copy of the Work for purposes of security, backup, preservation, and access and may migrate the Work to any medium or format for the purpose of preservation and access in the future. Rutgers will not make any alteration, other than as allowed by this agreement, to the Work.I represent and warrant to Rutgers that the Work is my original work. I also represent that the Work does not, to the best of my knowledge, infringe or violate any rights of others.I further represent and warrant that I have obtained all necessary rights to permit Rutgers to reproduce and distribute the Work and that any third-party owned content is clearly identified and acknowledged within the Work.By granting this license, I acknowledge that I have read and agreed to the terms of this agreement and all related RUcore and Rutgers policies.
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Technical

RULTechMD (ID = TECHNICAL1)
ContentModel
Document
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