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Food Recalls and the American Public: Improving Communications

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TypeOfResource
Text
TitleInfo
Title
Food Recalls and the American Public: Improving Communications
Name (authority = orcid); (authorityURI = http://id.loc.gov/vocabulary/identifiers/orcid.html); (type = personal); (valueURI = http://orcid.org/0000-0002-4524-9876)
NamePart (type = family)
Hallman
NamePart (type = given)
William K.
Affiliation
Human Ecology, Rutgers University
Role
RoleTerm (authority = marcrt); (type = text)
author
Name (type = personal)
NamePart (type = family)
Cuite
NamePart (type = given)
Cara L.
Affiliation
Human Ecology, Rutgers University
Role
RoleTerm (authority = marcrt); (type = text)
author
Name (authority = RutgersOrg-Department); (type = corporate)
NamePart
Human Ecology
Name (authority = RutgersOrg-School); (type = corporate)
NamePart
School of Environmental and Biological Sciences (SEBS)
Genre (authority = RULIB-FS)
Other
Note (type = special display note)
FPI Publication number RR-0310-020
OriginInfo
DateCreated (encoding = w3cdtf); (keyDate = yes); (qualifier = exact)
2009
Publisher
Food Policy Institute, Rutgers University
Abstract (type = Abstract)
This paper provides guidance for government and industry groups who communicate about food recalls and foodborne illness outbreaks. While the overall safety of the American food supply is good, several recent high profile outbreaks have resulted in increased attention on the food system, and the American public has the sense that food recalls are occurring more frequently. With additional improvements in outbreak surveillance and the technical ability to identify outbreak strains of pathogens, it is likely that there will be more warnings, advisories, and recalls in the future. As a result, providing clear, motivating, and accurate communication about food recalls to the public will be more essential than ever. Wherever possible, the recommendations provided here are based on empirical data, most of it collected by the Rutgers Food Policy Institute (FPI). In addition, the recommendations provided fit within a framework rooted in the psychology of health behaviors and behavior change. Simply telling people about a food recall is often not enough to motivate them to look for and discard recalled products. Instead, getting people to take action requires that they are aware of the recall, believe it applies to them, believe that the consequences are serious enough to warrant action, can identify the affected products, and believe that discarding (or returning) the product is both necessary and sufficient to resolve the problem. The framework used here also recognizes that getting people motivated to take action is only the first responsibility of food recall communications, because once the problem that led to the recall has been properly solved, consumers must also receive the message that the products are safe again to eat. This paper presents ways to improve awareness, increase relevance, convey consequences, accentuate identifying information, compel appropriate actions and reestablish consumer confidence, and each is discussed at length. Each recommendation on its own is a necessary but not sufficient component of successful food recall communications. By providing the guidance in this report, we hope to help communicators maximize the number of people who get their messages about food recalls, as well as increase the likelihood that the public will take appropriate precautionary behaviors and perform them successfully, without losing confidence in the food supply.
Language
LanguageTerm (authority = ISO 639-3:2007); (type = text)
English
PhysicalDescription
InternetMediaType
application/pdf
Extent
35 p.
Subject (authority = LCSH)
Topic
Product recall
Subject (authority = LCSH)
Topic
Food--Safety measures
Subject (authority = LCSH)
Topic
Foodborne diseases
Subject (authority = LCSH)
Topic
Communication
RelatedItem (type = host)
TitleInfo
Title
Hallman, William K.
Identifier (type = local)
rucore30158200001
RelatedItem (type = host)
TitleInfo
Title
Cuite, Cara L.
Identifier (type = local)
rucore30163900001
Location
PhysicalLocation (authority = marcorg); (displayLabel = Rutgers, The State University of New Jersey)
NjNbRU
Identifier (type = doi)
doi:10.7282/T3639RQX
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Copyright for scholarly resources published in RUcore is retained by the copyright holder. By virtue of its appearance in this open access medium, you are free to use this resource, with proper attribution, in educational and other non-commercial settings. Other uses, such as reproduction or republication, may require the permission of the copyright holder.
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Copyright protected
Availability
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Open
Reason
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Type
Permission or license
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License
Name
Multiple author license v. 1
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ContentModel
Document
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