TY - JOUR TI - Evaluation of novel ideas DO - https://doi.org/doi:10.7282/T3FT8P2M PY - 2015 AB - In the environment where companies seek to maximize their innovative ability by investing significant resources in the generation of creative ideas, effective idea evaluation becomes increasingly important. To maximize potential benefits associated with the ideation investment, organizations must learn to consistently recognize the most appropriate and most advantageous ideas. However, research indicates that despite continuous interest in creativity and innovation, companies are not as effective in optimizing their ideation portfolios. Furthermore, increasingly relevant cross-cultural differences in creativity introduce additional levels of complexity that still remain to be fully explored by creativity researchers and management practitioners. My research looks to extend the knowledge of how individuals evaluate novel ideas and seeks to make a two-fold contribution to this line of research. First, I construct and test a theoretical model depicting relationships among key dimensions assessed as part of overall idea valuation. Specifically, I examine how the degree of an idea’s novelty influences the perception of usefulness and how this dynamic translates into formulation of an overall assessment. Next, I examine the effect of culture on idea evaluation through the effect of cognitive and regulatory mechanisms on the perceived relationships among the key creativity dimensions. In my research I find support for the proposed trade-off relationship between novelty and usefulness that contributes to an individual’s overall idea assessment. Furthermore, this study provided preliminary evidence for the effect of culture on the relationships among novelty, usefulness, and value; however, the specific mechanisms that were proposed in the study were not supported. Overall, this dissertation contributes to the field of organizational creativity by identifying interrelationship among key dimensions of idea evaluation, novelty, and usefulness, and demonstrating how this relationship impacts an individual’s overall assessment of an idea. KW - Management KW - Creative ability LA - eng ER -