DescriptionThe purpose of this project is to take a pragmatic look at some of the specific influences that the network of multi-media has contributed to the American public, and how 'cultivation' aligns with manipulation in terms of the prevailing messages that are expedited through selective media programming. This paper intends to pose the argument that some of the various content that is broadcasted and displayed across network media has an enduring effect upon its target audience. It will start off by discussing the background studies and critiques of Cultivation Theory (CT) research, highlight the main segments and the measurable impacts that correspond to CT, discuss the four realms of the multi-media environment (televisions, movie cinemas, interactive platforms, and portable devices) that allow the American public to gain has access, provide a brief content analysis by reviewing some of the agendas and stories that are currently portrayed and their plausible impact to sociological norms, and finish with asking whether or not such a powerful influence can be harmful while considering some of the possible challenges that might pertain to future research.