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Understanding Consumer Interest in Organics: Production Values vs. Purchasing Behavior

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TypeOfResource
Text
TitleInfo
Title
Understanding Consumer Interest in Organics: Production Values vs. Purchasing Behavior
Name (type = personal)
NamePart (type = family)
Bellows
NamePart (type = given)
Anne C.
Affiliation
Universität Hohenheim
Role
RoleTerm (authority = marcrt); (type = text)
author
Name (type = personal)
NamePart (type = family)
Onyango
NamePart (type = given)
Benjamin
Affiliation
Food Policy Institute (FPI), Rutgers University
Role
RoleTerm (authority = marcrt); (type = text)
author
Name (type = personal)
NamePart (type = family)
Diamond
NamePart (type = given)
Adam
Affiliation
USDA Agricultural Marketing Service
Role
RoleTerm (authority = marcrt); (type = text)
author
Name (authority = orcid); (authorityURI = http://id.loc.gov/vocabulary/identifiers/orcid.html); (type = personal); (valueURI = http://orcid.org/0000-0002-4524-9876)
NamePart (type = family)
Hallman
NamePart (type = given)
William K.
Affiliation
Food Policy Institute (FPI), Rutgers University
Role
RoleTerm (authority = marcrt); (type = text)
author
Name (authority = RutgersOrg-Department); (type = corporate)
NamePart
Food Policy Institute (FPI)
Name (authority = RutgersOrg-School); (type = corporate)
NamePart
School of Environmental and Biological Sciences (SEBS)
Genre (authority = RULIB-FS)
Article, Refereed
Genre (authority = NISO JAV)
Version of Record (VoR)
Note (type = peerReview)
Peer reviewed
OriginInfo
DateIssued (encoding = w3cdtf); (keyDate = yes)
2008
Abstract (type = Abstract)
Extensive research exists on who does or might purchase organic food products, however little research has addressed either who values organic production methods when deciding what to eat, and correspondingly, who does not purchase organics regularly. This paper reports that values about organic farming often do not translate into corresponding stated preferences about organic food consumption behavior. The paradox is examined within the context of the consumers’ sociodemographic characteristics as well as through opinions and preferences related to food in their lives.

Results show that consumer claims of buying organics and placing importance on organic production systems when deciding what to eat are highly correlated (.472 at 1% significance level; p<. 001). Organic consumers, however, comprise only slightly more than one quarter (27%) of the highly enthusiastic proponents of organic production methods. Our results corroborate existing research that well-educated persons and those who are primary household shoppers purchase organics most frequently. Additionally, women and those who are older, have higher incomes, and are more liberal, as well as respondents who claim food production knowledge also tend to buy organic food regularly.

Regression and factor analysis show that those who value organic production systems when deciding what to eat may be ranked in the following order: the religiously observant, older and female respondents, persons of color, and those who claim food production knowledge. Results show that many of these organic system proponents are under-represented as buyers, in particular: the religiously observant, those for whom food plays an integral role in their lives, the less educated, and lower income and older respondents. More attention should be directed to people who value organic production systems yet do not purchase organics. This will enhance understanding of the transaction barriers that impede consumer participation in the organic market. How this population values organic production systems also has implications for the development of public policy related to sustainable and organic agriculture.
Language
LanguageTerm (authority = ISO 639-3:2007); (type = text)
English
PhysicalDescription
InternetMediaType
application/pdf
Extent
31 p.
Extension
DescriptiveEvent
Type
Citation
DateTime (encoding = w3cdtf)
2008
AssociatedObject
Name
Journal of Agricultural & Food Industrial Organization
Type
Journal
Relationship
Has part
Detail
1-31
Identifier (type = volume and issue)
6(1)
Reference (type = url)
https://doi.org/10.2202/1542-0485.1169
Extension
DescriptiveEvent
Type
Grant award
AssociatedEntity
Role
Funder
Name
U.S. Department of Agriculture
AssociatedEntity
Role
Originator
Name
William Hallman
AssociatedObject
Type
Grant number
Name
Initiative for the Future of Agricultural Food Systems (IFAFS) grant #2002-52100-11203
Subject (authority = local)
Topic
Organic purchasing behavior
Subject (authority = local)
Topic
Food production values
Subject (authority = local)
Topic
Food preferences
Subject (authority = local)
Topic
Credence attributes
RelatedItem (type = host)
TitleInfo
Title
Hallman, William K.
Identifier (type = local)
rucore30158200001
Location
PhysicalLocation (authority = marcorg); (displayLabel = Rutgers, The State University of New Jersey)
NjNbRU
Identifier (type = doi)
doi:10.7282/T3QR50M5
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RightsDeclaration (AUTHORITY = FS); (ID = rulibRdec0004)
Copyright for scholarly resources published in RUcore is retained by the copyright holder. By virtue of its appearance in this open access medium, you are free to use this resource, with proper attribution, in educational and other non-commercial settings. Other uses, such as reproduction or republication, may require the permission of the copyright holder.
Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
RightsEvent
Type
Permission or license
AssociatedObject
Type
License
Name
Multiple author license v. 1
Detail
I hereby grant to Rutgers, The State University of New Jersey (Rutgers) the non-exclusive right to retain, reproduce, and distribute the deposited work (Work) in whole or in part, in and from its electronic format, without fee. This agreement does not represent a transfer of copyright to Rutgers.Rutgers may make and keep more than one copy of the Work for purposes of security, backup, preservation, and access and may migrate the Work to any medium or format for the purpose of preservation and access in the future. Rutgers will not make any alteration, other than as allowed by this agreement, to the Work.I represent and warrant to Rutgers that the Work is my original work. I also represent that the Work does not, to the best of my knowledge, infringe or violate any rights of others.I further represent and warrant that I have obtained all necessary rights to permit Rutgers to reproduce and distribute the Work and that any third-party owned content is clearly identified and acknowledged within the Work.By granting this license, I acknowledge that I have read and agreed to the terms of this agreement and all related RUcore and Rutgers policies.
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Technical

RULTechMD (ID = TECHNICAL1)
ContentModel
Document
CreatingApplication
Version
1.4
DateCreated (point = end); (encoding = w3cdtf); (qualifier = exact)
2008-06-24T12:30:30
DateCreated (point = end); (encoding = w3cdtf); (qualifier = exact)
2008-06-24T12:30:30
ApplicationName
SPDF
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