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Recruiting Hard-to-Reach Populations: The Utility of Facebook for Recruiting Qualitative In-Depth Interviewees

Descriptive

TypeOfResource
Text
TitleInfo
Title
Recruiting Hard-to-Reach Populations: The Utility of Facebook for Recruiting Qualitative In-Depth Interviewees
Name (type = personal)
NamePart (type = family)
Weiner
NamePart (type = given)
Marc D.
Role
RoleTerm (authority = marcrt); (type = text)
author
Affiliation
Dean's Office (Edward J. Bloustein School of Planning and Public Policy), Rutgers University
Name (type = personal)
NamePart (type = family)
Puniello
NamePart (type = given)
Orin T.
Role
RoleTerm (authority = marcrt); (type = text)
author
Affiliation
Ketchum Global Research & Analytics
Name (type = personal)
NamePart (type = family)
Siracusa
NamePart (type = given)
Paul C.
Role
RoleTerm (authority = marcrt); (type = text)
author
Affiliation
Dean's Office (Edward J. Bloustein School of Planning and Public Policy), Rutgers University
Name (authority = orcid); (authorityURI = http://id.loc.gov/vocabulary/identifiers/orcid.html); (type = personal); (valueURI = http://orcid.org/0000-0001-9468-4412)
NamePart (type = family)
Crowley
NamePart (type = given)
Jocelyn Elise
Role
RoleTerm (authority = marcrt); (type = text)
author
Affiliation
Dean's Office (Edward J. Bloustein School of Planning and Public Policy), Rutgers University
Name (authority = RutgersOrg-Department); (type = corporate)
NamePart
Dean's Office (Edward J. Bloustein School of Planning and Public Policy)
Name (authority = RutgersOrg-School); (type = corporate)
NamePart
Edward J. Bloustein School of Planning and Public Policy
Genre (authority = RULIB-FS)
Article, Refereed
Genre (authority = NISO JAV)
Version of Record (VoR)
Note (type = peerReview)
Peer reviewed
OriginInfo
DateIssued (encoding = w3cdtf); (keyDate = yes)
2017
Abstract (type = Abstract)
We present a cost efficient methodology for using social media to recruit a low-incidence, hard-to-reach population. For qualitative research investigating the policy implications of divorce later in life, we were challenged to recruit a pool of qualified respondents from which to secure 80 in-depth interview subjects of geographic diversity divided evenly by sex. Although “gray divorce” (i.e., divorce at or over 50 years old) is increasingly common—approximately one in four of all divorces in the United States now occurs within this age group—the incidence rate of individuals in the general population meeting these criteria still renders traditional recruitment methods cost-prohibitive. With limited resources and the need for micro-targeting, we turned to Facebook: Over four waves totaling 13 days, we recruited 178 qualified respondents from which we successfully selected 40 male and 40 female interviewees while preserving geographic diversity. We specified the characteristics of Facebook users who would be exposed to our solicitation; overall, we generated the respondent pool at a mean cost of $1.18 per respondent, for a total recruitment cost of $210.04. Compared to other recruitment approaches, the speed and cost-efficiency of this methodology was overwhelmingly superior.
Language
LanguageTerm (authority = ISO 639-3:2007); (type = text)
English
PhysicalDescription
InternetMediaType
application/pdf
Extent
13 p.
Subject (authority = local)
Topic
Survey methods
Subject (authority = local)
Topic
Facebook
Subject (authority = local)
Topic
Qualitative research
Extension
DescriptiveEvent
Type
Citation
DateTime (encoding = w3cdtf)
2017
AssociatedObject
Name
Survey Practice
Type
Journal
Relationship
Has part
Detail
1-13
Identifier (type = volume and issue)
10(4)
Reference (type = url)
http://www.surveypractice.org/index.php/SurveyPractice/article/view/360
RelatedItem (type = host)
TitleInfo
Title
Crowley, Jocelyn Elise
Identifier (type = local)
rucore30142800001
Location
PhysicalLocation (authority = marcorg); (displayLabel = Rutgers, The State University of New Jersey)
NjNbRU
Identifier (type = doi)
doi:10.7282/T3P2722C
Genre (authority = ExL-Esploro)
Journal Article
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Rights

Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
RightsEvent
Type
Permission or license
AssociatedObject
Type
License
Name
Multiple author license v. 1
Detail
I hereby grant to Rutgers, The State University of New Jersey (Rutgers) the non-exclusive right to retain, reproduce, and distribute the deposited work (Work) in whole or in part, in and from its electronic format, without fee. This agreement does not represent a transfer of copyright to Rutgers.Rutgers may make and keep more than one copy of the Work for purposes of security, backup, preservation, and access and may migrate the Work to any medium or format for the purpose of preservation and access in the future. Rutgers will not make any alteration, other than as allowed by this agreement, to the Work.I represent and warrant to Rutgers that the Work is my original work. I also represent that the Work does not, to the best of my knowledge, infringe or violate any rights of others.I further represent and warrant that I have obtained all necessary rights to permit Rutgers to reproduce and distribute the Work and that any third-party owned content is clearly identified and acknowledged within the Work.By granting this license, I acknowledge that I have read and agreed to the terms of this agreement and all related RUcore and Rutgers policies.
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Technical

RULTechMD (ID = TECHNICAL1)
ContentModel
Document
CreatingApplication
ApplicationName
Microsoft Office Word
Version
15.0000
DateCreated (point = end); (encoding = w3cdtf); (qualifier = exact)
2017-04-12T23:38:00
DateCreated (point = end); (encoding = w3cdtf); (qualifier = exact)
2017-04-12T23:38:00
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