TY - JOUR TI - A comparison of celebrity and non-celebrity NGOs funding water projects in Sub-Saharan Africa DO - https://doi.org/doi:10.7282/T31839KN PY - 2017 AB - This research study examines NGOs’ funding strategies and compares celebrity- and non-celebrity-funded NGOs’ approaches. By analyzing Sub-Saharan African countries, I will determine and categorize regional differences based on gross domestic product per capita and water scarcity levels. I will also examine how various NGOs became involved in funding water projects in Africa and their relationships within particular countries. Finally, this study will investigate several organizations decisions to focus on sustainability and mass coverage, rather than funding as I hypothesized. A qualitative approach was selected as the research method for this study, through the use of structured interviews. The research findings indicate that celebrity-funded NGOs and non-celebrity-funded NGOs share more similarities than differences as their responses were all very much alike. However, their approaches differ as celebrity-funded NGOs decide to base their projects on the number of people helped, while non-celebrity-funded NGOs chose to focus more on the longevity of their projects. KW - Liberal Studies KW - Non-governmental organizations--Africa, Sub-Saharan LA - eng ER -