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Understanding large-scale online collective action
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Nik Abdul Rashid, Nik Ahmad Rozaidi. Understanding large-scale online collective action. Retrieved from https://doi.org/doi:10.7282/T3NZ8BV1

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TitleUnderstanding large-scale online collective action
NameNik Abdul Rashid, Nik Ahmad Rozaidi (author); Gibbs, Jennifer (chair); Aakhus, Mark (internal member); Weber, Matthew (internal member); Jackson, Michele (outside member); Rutgers University; School of Graduate Studies
Date Created2018
Other Date2018-01 (degree)
SubjectCommunication, Information and Library Studies, Social media
Extent1 online resource (vii, 161 p. : ill.)
DescriptionCrowdsourcing is one of the innovative ways organizations are employing to gather quality ideas from a large group of people. It is used when organizations need to involve a larger group of participants who are collectively invested in the outcome, such as for initiatives with organization-wide implications, that which small group brainstorming cannot sufficiently accomplish. The unpredictability of the process from start to finish however raises questions on the conditions suitable for the large-scale online ideation process that belies the collective action, because it does not seem to parallel that of small group brainstorming. This dissertation documents a mixed-methods case study of a regulatory organization that used enterprise social media for large-scale ideation, with a focus on identifying the enabling conditions for large-scale online ideation, and the factors that may influence the quality of the ideation process. The study found that the process is conditional on having an emergent facilitator, a longer deadline, not having participants pre-selected, and technology that has unique affordances for ideation. The study also found that functional diversity, number of comments, and presence of facilitator are significant predictors for the quality of the ideation process. The study has theoretical and practical implications on ideation, enterprise social media use, collective action, and for organizational communication.
NotePh.D.
NoteIncludes bibliographical references
Noteby Nik Ahmad Rozaidi bin Nik Abdul Rashid
Genretheses, ETD doctoral
Persistent URLhttps://doi.org/doi:10.7282/T3NZ8BV1
Languageeng
CollectionSchool of Graduate Studies Electronic Theses and Dissertations
Organization NameRutgers, The State University of New Jersey
RightsThe author owns the copyright to this work.
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