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Bringing gender to the forefront

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TitleInfo
Title
Bringing gender to the forefront
SubTitle
the campaign strategies of Black women and men candidates in American politics
Name (type = personal)
NamePart (type = family)
Harden Russell
NamePart (type = given)
Aiisha Michele
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Aiisha Michele Harden Russell
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author
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NamePart (type = family)
Sanbonmatsu
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Kira
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Kira Sanbonmatsu
Affiliation
Advisory Committee
Role
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chair
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NamePart
Rutgers University
Role
RoleTerm (authority = RULIB)
degree grantor
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School of Graduate Studies
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school
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Text
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theses
OriginInfo
DateCreated (qualifier = exact)
2018
DateOther (qualifier = exact); (type = degree)
2018-10
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2018
Place
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xx
Language
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eng
Abstract (type = abstract)
Scholars have noted the ways race and gender have influenced the campaign strategies of minority and women candidates while growing intersectionality research has examined the campaign strategies of women of color. This dissertation combines these two scholarly themes by investigating the campaign strategies of black women and men candidates, as both sub-groups are underrepresented in elected office and share the common yolk of deracialization as a campaign strategy. I argue that the role of gender is valuable and necessary to assess the complexities of the campaign strategies of black candidates. Utilizing what I call an intersectional campaign framework informed by Weldon’s (2006) intersectionality-plus model, I investigate the influences of race, gender, and the combination of race and gender with other contextual factors on the components of a campaign strategy—campaign style, mobilization tactics, and issue priorities. I draw on semi-structured interviews with black women and men candidates for Congress and their campaign managers to gain an insider perspective, and a content analysis of black newspaper coverage to gauge the types of coverage received and the types of communication messages conveyed to majority black audiences, many of whom are the base of support for these candidates. My findings are complex but overall illustrate the influence of race, gender and both race and gender in the campaign approaches of black women and men candidates. Key findings include that a majority of black women and men candidates believe that race matters in campaign strategy to varying degrees, while black women candidates more than black men candidates believe that gender matters in campaign strategy. Additionally, black women voters are a key constituency for both black women and men candidates, while black women candidates appear more likely to advocate issues affecting minorities and women of color than their black male counterparts. Given the recent attention to black women—both as candidates and as voters—this dissertation is timely as it investigates the campaign approaches and perspectives of this group considering multiple dimensions of race, gender and the combination of race and gender.
Subject (authority = RUETD)
Topic
Political Science
Subject (authority = ETD-LCSH)
Topic
Political campaigns -- United States
Subject (authority = ETD-LCSH)
Topic
Political candidates -- United States
Subject (authority = ETD-LCSH)
Topic
African American women politicians
Subject (authority = ETD-LCSH)
Topic
Blacks -- Politics and government
Subject (authority = ETD-LCSH)
Topic
Campaign management
Subject (authority = ETD-LCSH)
Topic
Race
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Rutgers University Electronic Theses and Dissertations
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ETD
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School of Graduate Studies Electronic Theses and Dissertations
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rucore10001600001
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doi:10.7282/t3-xb2v-s683
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1 online resource (249 pages) : illustrations
Note (type = degree)
Ph.D.
Note (type = bibliography)
Includes bibliographical references
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by Aiisha Michele Harden Russell
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Carroll
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Susan J.
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Advisory Committee
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Susan J. Carroll
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Price
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Melanye
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Advisory Committee
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internal member
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Melanye Price
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Smooth
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Wendy
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Advisory Committee
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Wendy Smooth
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outside member
Genre (authority = ExL-Esploro)
ETD doctoral
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Rights

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The author owns the copyright to this work.
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Name
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Harden Russell
GivenName
Aiisha
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2018-10-03 16:37:17
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Aiisha Harden Russell
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Rutgers University. School of Graduate Studies
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Author Agreement License
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I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
Copyright
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Copyright protected
Availability
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Open
Reason
Permission or license
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