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The consumer preference analysis for organic food in the Mid-Atlantic region of the United States

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TitleInfo
Title
The consumer preference analysis for organic food in the Mid-Atlantic region of the United States
Name (type = personal)
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Wu
NamePart (type = given)
Tianxin
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Tianxin Wu
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author
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NamePart (type = family)
Govindasamy
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Ramu
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Ramu Govindasamy
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Advisory Committee
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chair
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Vellangany
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Isaac
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Isaac Vellangany
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Advisory Committee
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internal member
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CARL E.
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CARL E. PRAY
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Advisory Committee
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internal member
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Rutgers University
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degree grantor
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School of Graduate Studies
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Text
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theses
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DateCreated (qualifier = exact)
2018
DateOther (type = degree); (qualifier = exact)
2018-10
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2018
Place
PlaceTerm (type = code)
xx
Language
LanguageTerm (authority = ISO639-2b); (type = code)
eng
Abstract (type = abstract)
The objective of this study is to focus on the consumer preference for purchasing organic food by assessing the consumer’s opinions toward organic processed food, the impact from different information sources on the consumer’s food purchasing habits, and to uncover the attributes influencing four groups of consumers with different characteristics. In this study, over 1,000 organic products consumers were surveyed in five states, namely, New York, New Jersey, Pennsylvania, Delaware, and Maryland. Main factors include family size, annual income, gender, age, education, primary occupation, awareness of food safety, purchasing frequency of organic products, and the category of most frequently consumed organic foods. Multiple econometric models were developed to conduct the consumer preference analysis.
According to the results, the respondents who view pesticide and herbicide residues as serious or somewhat hazardous are more likely to consume organic processed food but are highly unlikely to become frequent buyers. These differences might be related to consumers’ attitudes toward organic food prices, organic food varieties, and their demographic characteristics. By assessing how consumers gain knowledge of organic foods, the respondent’s age, income level, awareness of food safety and nutritional information, opinions toward organic products, and their willingness to purchase organic products show a significant impact on consumer preferences towards organic foods. We segmented the consumers by using principal component analysis into four groups as “Organic supporter”, “Direct channel buyer”, “Quality follower”, and “Thrifty domestic consumer”. The preliminary results indicate that among the four groups, the consumer’s characteristics and preferences, willingness to pay for the organic food price premium, opinions towards quality, and the product varieties that are available can significantly impact the purchasing decision for food products.
The information generated by this study is useful to provide producers with a framework for understanding the appeal and demand of the organic produce market. Through analyzing the consumer's profile, this research can help the market strategy of organic food producers and business planners to optimize the distribution channel, and therefore maximize the consumers' purchasing power of organic foods to expand the market.
Subject (authority = RUETD)
Topic
Food and Business Economics
Subject (authority = ETD-LCSH)
Topic
Natural foods
Subject (authority = ETD-LCSH)
Topic
Consumers' preferences
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Rutgers University Electronic Theses and Dissertations
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ETD_9202
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electronic resource
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application/pdf
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text/xml
Extent
1 online resource (118 pages : illustrations)
Note (type = degree)
M.S.
Note (type = bibliography)
Includes bibliographical references
Note (type = statement of responsibility)
by Tianxin Wu
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TitleInfo
Title
School of Graduate Studies Electronic Theses and Dissertations
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rucore10001600001
Location
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NjNbRU
Identifier (type = doi)
doi:10.7282/t3-d334-0315
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Rights

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The author owns the copyright to this work.
RightsHolder (type = personal)
Name
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Wu
GivenName
Tianxin
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Copyright Holder
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Permission or license
DateTime (encoding = w3cdtf); (qualifier = exact); (point = start)
2018-09-17 15:39:12
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Tianxin Wu
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Copyright holder
Affiliation
Rutgers University. School of Graduate Studies
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Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
Copyright
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Copyright protected
Availability
Status
Open
Reason
Permission or license
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