RUcore: Rutgers University Community Repository
The role of marketing practices and tobacco control initiatives on smokeless tobacco sales
Descriptive
TitleInfo
Title
The role of marketing practices and tobacco control initiatives on smokeless tobacco sales
Name
(type = personal)
NamePart
(type = family)
Hrywna
NamePart
(type = given)
Maria
NamePart
(type = date)
1973-
DisplayForm
Maria Hrywna
Role
RoleTerm
(authority = RULIB)
author
Name
(type = personal)
NamePart
(type = family)
Grafova
NamePart
(type = given)
Irina B.
DisplayForm
Irina B. Grafova
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
chair
Name
(type = personal)
NamePart
(type = family)
Monheit
NamePart
(type = given)
Alan C.
DisplayForm
Alan C. Monheit
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
internal member
Name
(type = personal)
NamePart
(type = family)
Delnevo
NamePart
(type = given)
Cristine D.
DisplayForm
Cristine D. Delnevo
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
internal member
Name
(type = personal)
NamePart
(type = family)
Dave
NamePart
(type = given)
Dhaval M.
DisplayForm
Dhaval M. Dave
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
outside member
Name
(type = corporate)
NamePart
Rutgers University
Role
RoleTerm
(authority = RULIB)
degree grantor
Name
(type = corporate)
NamePart
School of Graduate Studies
Role
RoleTerm
(authority = RULIB)
school
TypeOfResource
Text
Genre
(authority = marcgt)
theses
OriginInfo
DateCreated
(qualifier = exact)
2019
DateOther
(qualifier = exact);
(type = degree)
2019-01
CopyrightDate
(encoding = w3cdtf)
2019
Place
PlaceTerm
(type = code)
xx
Language
LanguageTerm
(authority = ISO639-2b);
(type = code)
eng
Abstract
(type = abstract)
Background: While much is known about the impact of tobacco control policies on the demand for cigarettes, there is relatively little known about how tobacco control interventions and tobacco industry activities may impact smokeless tobacco (SLT) demand. The purpose of this study was to examine how tobacco control policies and retail promotion may affect aggregate SLT sales, specifically moist snuff (MST) sales which makes up the vast majority of the SLT market.
Methods: Nielson market-level retail scanner data for moist snuff tobacco products in US convenience stores from 2005 to 2010 for 30 market areas, totaling 180 market-year observations, were used to examine the impact of tobacco control policies and retail promotion on sales. Tobacco control policy variables, including cigarette and MST excise taxes, state tobacco control program expenditures, and state clean indoor air laws, were merged to Nielsen market areas by state and year. Regression models were estimated for per capita sales volume and per capita dollar sales of MST products overall as well as stratified by pack size and brand.
Results: Higher cigarette tax was significantly associated with lower sales volume of single pack MST products. A higher level of per capita state level tobacco control program expenditures was found either to have no significant association with MST sales volume or be associated with increased MST sales volume. MST sales in markets with a weight-based MST excise tax structure appeared to be higher than in markets with an ad valorem tax structure. A higher MST product price was associated with a higher sales volume of premium single packs and had no significant effect on non-premium single packs sales volume. A higher MST price was also associated with high MST dollar sales for both premium and non-premium single packs.
Conclusions: This study observed that overall MST products were both complements and substitutes to combustible cigarettes. However, results vary depending on pack size and brand as well as region of the country. It is possible that MST are complements for some segments of the population and substitutes for others. A weight-based tax structure for MST products generally favors premium brand products.
Methods: Nielson market-level retail scanner data for moist snuff tobacco products in US convenience stores from 2005 to 2010 for 30 market areas, totaling 180 market-year observations, were used to examine the impact of tobacco control policies and retail promotion on sales. Tobacco control policy variables, including cigarette and MST excise taxes, state tobacco control program expenditures, and state clean indoor air laws, were merged to Nielsen market areas by state and year. Regression models were estimated for per capita sales volume and per capita dollar sales of MST products overall as well as stratified by pack size and brand.
Results: Higher cigarette tax was significantly associated with lower sales volume of single pack MST products. A higher level of per capita state level tobacco control program expenditures was found either to have no significant association with MST sales volume or be associated with increased MST sales volume. MST sales in markets with a weight-based MST excise tax structure appeared to be higher than in markets with an ad valorem tax structure. A higher MST product price was associated with a higher sales volume of premium single packs and had no significant effect on non-premium single packs sales volume. A higher MST price was also associated with high MST dollar sales for both premium and non-premium single packs.
Conclusions: This study observed that overall MST products were both complements and substitutes to combustible cigarettes. However, results vary depending on pack size and brand as well as region of the country. It is possible that MST are complements for some segments of the population and substitutes for others. A weight-based tax structure for MST products generally favors premium brand products.
Subject
(authority = RUETD)
Topic
Public Health
RelatedItem
(type = host)
TitleInfo
Title
Rutgers University Electronic Theses and Dissertations
Identifier
(type = RULIB)
ETD
Identifier
ETD_9521
PhysicalDescription
Form
(authority = gmd)
electronic resource
InternetMediaType
application/pdf
InternetMediaType
text/xml
Extent
1 online resources (106 pages : illustrations)
Note
(type = degree)
Ph.D.
Note
(type = bibliography)
Includes bibliographical references
Subject
(authority = ETD-LCSH)
Topic
Advertising -- Smokeless tobacco
Subject
(authority = ETD-LCSH)
Topic
Tobacco -- Taxation -- Law and legislation
Subject
(authority = ETD-LCSH)
Topic
Smokeless tobacco
Note
(type = statement of responsibility)
by Maria Hrywna
RelatedItem
(type = host)
TitleInfo
Title
School of Graduate Studies Electronic Theses and Dissertations
Identifier
(type = local)
rucore10001600001
Location
PhysicalLocation
(authority = marcorg);
(displayLabel = Rutgers, The State University of New Jersey)
NjNbRU
Identifier
(type = doi)
doi:10.7282/t3-k26f-9795
Genre
(authority = ExL-Esploro)
ETD doctoral
Back to the top
Rights
RightsDeclaration
(ID = rulibRdec0006)
The author owns the copyright to this work.
RightsHolder
(type = personal)
Name
FamilyName
Hrywna
GivenName
Maria
Role
Copyright Holder
RightsEvent
Type
Permission or license
DateTime
(encoding = w3cdtf);
(qualifier = exact);
(point = start)
2019-01-10 09:45:49
AssociatedEntity
Name
Maria Hrywna
Role
Copyright holder
Affiliation
Rutgers University. School of Graduate Studies
AssociatedObject
Type
License
Name
Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
Back to the top
Technical
RULTechMD
(ID = TECHNICAL1)
ContentModel
ETD
OperatingSystem
(VERSION = 5.1)
windows xp
DateCreated
(point = end);
(encoding = w3cdtf);
(qualifier = exact)
2019-03-14T16:31:04
CreatingApplication
Version
1.7
Back to the top
Statistical Profile