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Link between work motivation and proactive service behaviors: examining the moderating role of service-oriented leadership
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Li, Junting. Link between work motivation and proactive service behaviors: examining the moderating role of service-oriented leadership. Retrieved from https://doi.org/doi:10.7282/t3-6spt-pc41

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TitleLink between work motivation and proactive service behaviors: examining the moderating role of service-oriented leadership
NameLi, Junting (author); Liu, Xiangmin (chair); McKay, Patrick F. (internal member); Han, Joo Hun (internal member); Rutgers University; School of Graduate Studies
Date Created2019
Other Date2019-05 (degree)
SubjectIndustrial Relations and Human Resources, Work motivation, Service behaviors, Rewards practices, Leadership
Extent1 online resource (v, 70 pages) : illustrations
DescriptionBuilding on self-determination theory and person-situation interaction framework, I developed a multilevel model to investigate the influences of intrinsic motivation and extrinsic rewards on prosocial service behavior and proactive selling behavior among frontline employees. Furthermore, this study examined whether service-oriented leadership moderated the effects of intrinsic motivation and extrinsic rewards on proactive work behaviors. Testing by a sample of 42 sales teams in a retail company in China, statistical results indicated that intrinsic motivation was positively related to both prosocial service behavior and proactive selling behavior. Moreover, a team leader’s service-oriented leadership behavior was positively associated with frontline employees’ both prosocial service behavior and proactive selling behavior. However, contrary to my hypothesis, extrinsic rewards were negatively associated with prosocial service behavior. Furthermore, service-oriented leadership appeared to moderate the relationship between extrinsic rewards and proactive service behaviors.
NoteM.S.
NoteIncludes bibliographical references
Genretheses, ETD graduate
Persistent URLhttps://doi.org/doi:10.7282/t3-6spt-pc41
LanguageEnglish
CollectionSchool of Graduate Studies Electronic Theses and Dissertations
Organization NameRutgers, The State University of New Jersey
RightsThe author owns the copyright to this work.
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