DescriptionSocial media use is becoming more frequent with people across many ages and cultures. This raises the question of how social media usage affects cognition. Previous research shows that social media may negatively impact task performance across a range of domains. The current studies aim to determine if “shareworthy” experiences themselves may prime social media. In each study, we primed participants to think about social media and included a neutral control condition. After the prime, participants completed a modified Stroop task. We predicted that reaction times on the Stroop task would be slower for social media words after being primed to think about social media. In Study 1, participants read both a set of bizarre stories and a set of stories about finance. In Study 2, participants viewed a set of images similar to those found on social media (the priming condition) and also a set of images of mundane scenes and activities. In Study 3, participants were explicitly primed to think about social media and then took the modified Stroop task. Only Study 2 revealed significant differences in RTs, but in the opposite direction of what was predicted. Limitations and broader implications of these studies are discussed.