TY - JOUR TI - Lowering gay men's sexism: perceived similarity framing as a prejudice reduction strategy DO - https://doi.org/doi:10.7282/t3-1dhw-tx71 PY - 2020 AB - The purpose of this research was to examine the impact of an intraminority prejudice reduction strategy on gay men’s sexism. Previous work has found that focusing people's attention on shared experiences of oppression with an outgroup reduced prejudice toward that outgroup (Cortland et al., 2017). The present experimental study aimed to reduce gay men’s sexism by manipulating the salience of gay men’s shared experiences of discrimination with women. Gay men (N = 365) prompted to think about women’s discrimination as “similar” to their own experiences of discrimination were less sexist compared to gay men in a control condition; the similarity manipulation did not, however, increase support for a women’s political issue (reproductive choice). These results have implications for future intraminority prejudice reduction research and can potentially encourage fruitful coalitions between gay men and women. KW - Psychology KW - Sexism KW - Gay men -- Attitudes LA - English ER -