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Where is the "we" in online social movements? : Rethinking the role of collective identity in online activism
Descriptive
TitleInfo
Title
Where is the "we" in online social movements? : Rethinking the role of collective identity in online activism
Name
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NamePart
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Gonzalez
NamePart
(type = given)
Victoria M.
NamePart
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1987-
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Victoria M. Gonzalez
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(authority = RULIB)
author
Name
(type = personal)
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Cerulo
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Karen A.
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Karen A. Cerulo
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Advisory Committee
Role
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chair
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Rutgers University
Role
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degree grantor
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School of Graduate Studies
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school
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theses
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2020
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2020-01
Language
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English
Abstract
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The relationship between social movements and social media has been the subject of much speculation and research. The literatures that resulted often put forth inconsistent conclusions about how significant this relationship is and how it may be changing social movements. This is compounded by the fact that analysis of newer social movements is consistently based on constructs and theories that derive from analysis of conventional offline social movements. These kinds of analysis commonly conclude that online social movements lack many of the basic tenets of what makes a genuine and successful social movement. This dissertation analyzes two online social movements, the Occupy Wall Street and Swan Queen movements, through the lens of social movements and communications theories in order to identify where these theories continue to apply and where they do not. From this analysis, I suggest that these movements are evidence of a paradigm shift in social movements. Online social movements have translated aspects of social movements into a model that blends both the online and the offline. I believe that these online social movements are developed through the construction of hybrid identities, where the activists display and negotiate a balance between their offline and online identities throughout their identity markers, images and narratives that digitally represent who the activists are and what social movement they belong to. In their identity markers, images and narratives, activists are displaying strategies that bridge the gap between personal (identities, images and narratives) and collective (identities, images and narratives). Collective identity proves to still be a significant aspect of movement development, but it is does not dictate the “we” of the movement as it once did. It is hybrid identity that does this instead. It can be argued that social movements in general are a hybrid identity developed in order to make activism intelligible in the relatively boundaryless realms between the offline and online.
Subject
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Topic
Sociology
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Rutgers University Electronic Theses and Dissertations
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ETD_10526
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application/pdf
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text/xml
Extent
1 online resource (vi, 190 pages) : illustrations
Note
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Ph.D.
Note
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Includes bibliographical references
Subject
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Topic
Social movements
Subject
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Topic
Internet and activism
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School of Graduate Studies Electronic Theses and Dissertations
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rucore10001600001
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doi:10.7282/t3-rwk6-ev16
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ETD doctoral
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Rights
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The author owns the copyright to this work.
RightsHolder
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Name
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Gonzalez
GivenName
Victoria
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Permission or license
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2020-01-10 12:36:35
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Victoria Gonzalez
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Affiliation
Rutgers University. School of Graduate Studies
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Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
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2020-01-10T17:27:34
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2020-01-10T17:27:34
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