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The influence of volunteer communication networks on identification and engagement
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Youn, Hyunsook. The influence of volunteer communication networks on identification and engagement. Retrieved from https://doi.org/doi:10.7282/t3-vgjn-e175

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TitleThe influence of volunteer communication networks on identification and engagement
NameYoun, Hyunsook (author); Doerfel, Marya L (chair); Scott, Craig R (co-chair); Lewis, Laurie (internal member); Garner, Johny T (outside member); Rutgers University; School of Graduate Studies
Date Created2020
Other Date2020-05 (degree)
SubjectOrganizational identification, Volunteers, Communication, Information and Library Studies
Extent1 online resource (x, 196 pages) : illustrations
DescriptionMany nonprofit organizations relying on a voluntary workforce encounter challenges as volunteering rates have been continually decreasing and the patterns of volunteering have been changing. For practitioners, it is critical to understand how to attract such volunteers to be more engaged, and for the communication scholar, we should pay more attention to nonprofit organizations and communicative properties of volunteer memberships (Lewis, 2005). Although previous literature committed to understanding this phenomenon by investigating predictors of volunteer behavior and causes for the turnover intentions, absent from the scholarship is a discussion of communicative approaches to identity and identification, and of how volunteers’ communication networks could affect volunteerism.

This dissertation took a communicative approach to understanding this phenomenon by focusing on the processes of constructing and reconstructing identities and identification with multiple targets in social contexts. Further, this study examined how volunteer communication networks affect their communicative and general engagement in volunteering. The findings from both quantitative and qualitative analyses of the data highlighted the active and communicative processes of identification with the collectives in situated contexts, and the targets of identification among volunteers not bounded by organizational boundaries, and its positive influence on general as well as communicative engagement in volunteering. The results on communication networks also suggested the positive impacts of volunteers’ information provision networks, the size of volunteering affiliated networks, and having variation in age among interactants on volunteers’ communicative and general engagement in volunteering. This dissertation also offered some practical as well as theoretical implications to the current literature.
NotePh.D.
NoteIncludes bibliographical references
Genretheses, ETD doctoral
Persistent URLhttps://doi.org/doi:10.7282/t3-vgjn-e175
LanguageEnglish
CollectionSchool of Graduate Studies Electronic Theses and Dissertations
Organization NameRutgers, The State University of New Jersey
RightsThe author owns the copyright to this work.
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