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Jihadist media networks and virtual propaganda in the Russian cyberspace
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Sweet, Julia. Jihadist media networks and virtual propaganda in the Russian cyberspace. Retrieved from https://doi.org/doi:10.7282/t3-6re9-zw14

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TitleJihadist media networks and virtual propaganda in the Russian cyberspace
NameSweet, Julia (author); Samuels, Norman (chair); O'Meara, Richard (internal member); Kuetting, Gabriela (internal member); Galeotti, Mark (outside member); Rutgers University; Graduate School - Newark
Date Created2020
Other Date2020-05 (degree)
SubjectGlobal Affairs
Extent1 online resource (ix, 402 pages : illustrations)
DescriptionThis study marks the first attempt in Western scholarship to analyze the evolution of Al-Qaeda affiliated terrorist groups’ and the Islamic State’s online branding in the Russian Federation, trying to explain how radicals’ sporadic activities have been transformed into recognizable brands and how to counter terrorist branding. It relies on products that are directly produced and presented on the Russian part of the Internet in 2013 - 2017. The study scrutinizes the set of issues related to the presence of radical groups in cyberspace through the prism of brand identity theory, framing Al-Qaeda and the Islamic State as corporations that have created and advanced their global brands in order to disseminate their products across the world. Both groups embraced a set of sub-brands, however, the Al-Qaeda network produced a larger number of local brands with well-articulated identities compared to the Islamic State network. The study reveals that while the ISIS network focused on the promotion of its global brand through domestic outlets, the Al-Qaeda network advanced local sub-brands, overshadowing its master brand. The research discovered that these organizations practiced a different approach to their networking, Internet presence, and production strategy. Further research is needed on online fundraising campaigns conducted by radicals as well as the limits of censorship software.
NotePh.D.
NoteIncludes bibliographical references
Genretheses, ETD doctoral
Persistent URLhttps://doi.org/doi:10.7282/t3-6re9-zw14
LanguageEnglish
CollectionGraduate School - Newark Electronic Theses and Dissertations
Organization NameRutgers, The State University of New Jersey
RightsThe author owns the copyright to this work.
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