RUcore: Rutgers University Community Repository
Jihadist media networks and virtual propaganda in the Russian cyberspace
Descriptive
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Title
Jihadist media networks and virtual propaganda in the Russian cyberspace
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Sweet
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Julia
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Sweet, Julia.
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author
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Samuels
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Norman
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Norman Samuels
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Advisory Committee
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chair
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O'Meara
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Richard
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Richard O'Meara
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internal member
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Kuetting
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Gabriela
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Gabriela Kuetting
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internal member
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Galeotti
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Mark
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Mark Galeotti
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Advisory Committee
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outside member
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Rutgers University
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degree grantor
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Graduate School - Newark
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theses
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2020
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2020-05
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English
Abstract
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This study marks the first attempt in Western scholarship to analyze the evolution of Al-Qaeda affiliated terrorist groups’ and the Islamic State’s online branding in the Russian Federation, trying to explain how radicals’ sporadic activities have been transformed into recognizable brands and how to counter terrorist branding. It relies on products that are directly produced and presented on the Russian part of the Internet in 2013 - 2017. The study scrutinizes the set of issues related to the presence of radical groups in cyberspace through the prism of brand identity theory, framing Al-Qaeda and the Islamic State as corporations that have created and advanced their global brands in order to disseminate their products across the world. Both groups embraced a set of sub-brands, however, the Al-Qaeda network produced a larger number of local brands with well-articulated identities compared to the Islamic State network. The study reveals that while the ISIS network focused on the promotion of its global brand through domestic outlets, the Al-Qaeda network advanced local sub-brands, overshadowing its master brand. The research discovered that these organizations practiced a different approach to their networking, Internet presence, and production strategy. Further research is needed on online fundraising campaigns conducted by radicals as well as the limits of censorship software.
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Global Affairs
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Rutgers University Electronic Theses and Dissertations
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Graduate School - Newark Electronic Theses and Dissertations
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rucore10002600001
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ETD_10729
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doi:10.7282/t3-6re9-zw14
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1 online resource (ix, 402 pages : illustrations)
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Ph.D.
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Includes bibliographical references
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ETD doctoral
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Rights
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The author owns the copyright to this work.
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Sweet
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Julia
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Permission or license
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2020-04-12 20:04:14
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Julia Sweet
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Rutgers University. Graduate School - Newark
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Author Agreement License
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I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
Copyright
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Copyright protected
Availability
Status
Open
Reason
Permission or license
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2020-05-08T16:12:19
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2020-05-08T16:12:19
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