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Platform owners and complementors: the emergence and evolution of platform firms and the performance implications for organizational learning, strategic alliance, and vertical integration behaviors of platform participants
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Title
Platform owners and complementors: the emergence and evolution of platform firms and the performance implications for organizational learning, strategic alliance, and vertical integration behaviors of platform participants
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Guler
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Kenan
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1990
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Guler, Kenan, 1990-
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author
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Miller
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Douglas J.
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Douglas J. Miller
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Advisory Committee
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chair
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Koza
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Mitchell P.
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Mitchell P. Koza
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internal member
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Barnett
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Michael L.
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Michael L. Barnett
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McIntyre
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David
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David McIntyre
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Advisory Committee
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Rutgers University
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Graduate School - Newark
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theses
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2020
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2020-05
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English
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This dissertation examines the impacts of platform firms and platform-mediated business ecosystems in the modern society by utilizing both qualitative and quantitative research methodologies.
Investigating the emergence and evolution of platform firms, the qualitative chapters of the dissertation construct two different grounded theories of platform firms. The first qualitative chapter builds a theory of the emergence of platform firms. Analyzing 52 publicly available interviews with platform entrepreneurs, managers, and venture capitalists, I develop a theory and a process model showing how platform firms come into existence over four consecutive stages: (1) Inefficient Markets and Incumbents, (2) Entrepreneurial Motivation and Enabling Factors, (3) Efficiency-Enhancing Means, and (4) Platform Firms.
Collecting 52 publicly available interviews with platform entrepreneurs, managers, and venture capitalists and 34 review, forum, and analyst articles, I examine the evolution of platform firms in the second chapter of my dissertation. In particular, the process model I built in the second chapter shows that the evolution of platform firms consists of the following stages: (1) Platform Growth, (2) Competition, (3) Adaptive Behaviors, (4) Platform Sustainability, (5) Rebranding Challenges, and (6) Platform Failure.
On the other hand, the quantitative chapters of the dissertation utilize a large-scale video game dataset. The third chapter of my dissertation investigates the performance consequences of alliance and vertical integration behaviors of platform owners and complementor firms. I develop a framework for examining competitive and collaborative behaviors among platform participants noting that platform owners’ entry into complementors’ space should not always be viewed as an act of competition. The chapter found a positive relationship between alliance behaviors of platform participants and product performance, and a weakening moderating effect of platform maturity on the alliances between platform owners and complementor firms.
Bridging the longstanding exploration-exploitation literature to the platform literature, the last chapter of my dissertation investigates the relationship between organizational learning activities – exploration and exploitation – and alliance performance of platform participants. In particular, the chapter shows that ambidexterity in strategic alliances through partner specialization is positively associated with alliance performance, and finds platform maturity negatively moderates the positive effects of ambidextrous alliances on alliance performance.
Investigating the emergence and evolution of platform firms, the qualitative chapters of the dissertation construct two different grounded theories of platform firms. The first qualitative chapter builds a theory of the emergence of platform firms. Analyzing 52 publicly available interviews with platform entrepreneurs, managers, and venture capitalists, I develop a theory and a process model showing how platform firms come into existence over four consecutive stages: (1) Inefficient Markets and Incumbents, (2) Entrepreneurial Motivation and Enabling Factors, (3) Efficiency-Enhancing Means, and (4) Platform Firms.
Collecting 52 publicly available interviews with platform entrepreneurs, managers, and venture capitalists and 34 review, forum, and analyst articles, I examine the evolution of platform firms in the second chapter of my dissertation. In particular, the process model I built in the second chapter shows that the evolution of platform firms consists of the following stages: (1) Platform Growth, (2) Competition, (3) Adaptive Behaviors, (4) Platform Sustainability, (5) Rebranding Challenges, and (6) Platform Failure.
On the other hand, the quantitative chapters of the dissertation utilize a large-scale video game dataset. The third chapter of my dissertation investigates the performance consequences of alliance and vertical integration behaviors of platform owners and complementor firms. I develop a framework for examining competitive and collaborative behaviors among platform participants noting that platform owners’ entry into complementors’ space should not always be viewed as an act of competition. The chapter found a positive relationship between alliance behaviors of platform participants and product performance, and a weakening moderating effect of platform maturity on the alliances between platform owners and complementor firms.
Bridging the longstanding exploration-exploitation literature to the platform literature, the last chapter of my dissertation investigates the relationship between organizational learning activities – exploration and exploitation – and alliance performance of platform participants. In particular, the chapter shows that ambidexterity in strategic alliances through partner specialization is positively associated with alliance performance, and finds platform maturity negatively moderates the positive effects of ambidextrous alliances on alliance performance.
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Management
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Rutgers University Electronic Theses and Dissertations
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Ph.D.
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Includes bibliographical references
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Graduate School - Newark Electronic Theses and Dissertations
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ETD doctoral
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The author owns the copyright to this work.
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Guler
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Kenan
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2020-04-26 11:59:30
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Kenan Guler
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Rutgers University. Graduate School - Newark
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I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
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Open
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Permission or license
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