DescriptionMarket women are a persistent presence in West Africa. The global economy promotes the use of waged employment and the use of formal financial institutions such as banks for the provision of credit facilities. In contrast, the market women are part of the informal employment structure and are suspicious of the formal system which is full of obstacles and hostility in their opinion. Using a framework of Modified Grounded Theory and African Feminist analysis, I found that the women resort to culturally appropriate strategies like isusu, a peer or kin-based rotating credit method, that provides them with credit and the ability to earn a living. They see what they use as female, flexible, and more humane. The use of micro-lending and survival strategies such as ‘sufferness’ and sympathy seeking, in conjunction with cooperatives created by market women’s associations improve the women’s subsistence position. Market women are an African institution. Studying their survival strategies provides insight into creating more sustainable policies for economic development on the African continent. Continuing with similar research provides opportunities for policymakers to seek culturally appropriate solutions to the market women’s precarity and by extension the precarity of African economies in the global system.