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From intra-op to Instagram: increasing public awareness in nurse anesthesia utilizing a structured social media platform
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Schwartzbach, Sonja & Lapin, Miriam. From intra-op to Instagram: increasing public awareness in nurse anesthesia utilizing a structured social media platform. Retrieved from https://doi.org/doi:10.7282/t3-8765-nj83

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TitleFrom intra-op to Instagram: increasing public awareness in nurse anesthesia utilizing a structured social media platform
NameSchwartzbach, Sonja (author); Lapin, Miriam (author); Pallaria, Thomas J. (chair); McCartney Anderson, Maureen (internal member); Rutgers University; School of Nursing - RBHS
Date Created2021
Other Date2021-05 (degree)
SubjectCRNA, Nurse anesthetist, Certified registered nurse anesthetist, Anesthesia provider, Anesthetist, Nurse anesthesiologist, Professional awareness, Public perception, Public knowledge, Social network, Social media, Nurse Anesthesia
Extent1 online resource (67 pages)
DescriptionPurpose of Project: While the profession of nurse anesthesia precedes that of its physician anesthesiologist counterparts by over a century, dating back to roots during the American Civil War, the public perception of the field is often skewed or silenced by role confusion in what is considered a silent profession. Much like aviation pilots, the sign of a job well done in anesthesia is that your role is unnoticed. It is this aspect of the role of nurse anesthetists – the very idea that they provide the majority of anesthetics across the globe, yet most people are wholly unfamiliar with the profession – that prompts this project.

Methodology: In order to address the issue of a lack of public awareness of the nurse anesthesia profession, a structured social media platform was selected as a medium through which professional information would be disseminated. Metrics inherent to Instagram were utilized to monitor the reach of the account, with data utilized as surrogates for public awareness. A unique list of hashtags was created to identify and categorize all associated posts.

Results: Following a five-month data collection period, a total of 511 unique accounts followed the site. More notably, was the number of impressions per post: 566.23 average impressions per post, with one post garnering 2,035 impressions. As a surrogate for public awareness, the account extended beyond its subscribed list of followers to engage users with the generated content – thereby increasing the public’s general perception of the field.

Practice Implications: Economic, educational, and healthcare policy impacts of increased public awareness of nurse anesthesia yield positive translations in long term changes to the profession.
NoteDNP
NoteIncludes bibliographical references
Genretheses, ETD doctoral
Persistent URLhttps://doi.org/doi:10.7282/t3-8765-nj83
LanguageEnglish
CollectionSchool of Nursing (RBHS) DNP Projects
Organization NameRutgers, The State University of New Jersey
RightsThe author owns the copyright to this work.
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