DescriptionFailure is widely regarded as the most probable outcome of a given attempt to start and manage a new organization. This observation has been established using traditional approaches to defining and measuring entrepreneurial failure which rely primarily on objective, firm-level performance criteria (e.g., firm financial performance). How might our understanding of failure change if we consider it from the entrepreneur’s perspective?In “Shades of Gray: A Conceptual and Measurement Framework of Entrepreneurial Failure from a Subjective Career Perspective,” I conduct an integrative literature review and identify the criterion problem – how to conceptualize and measure performance – as underlying the definitional issues, level specification concerns, and measurement challenges in entrepreneurial failure research. Integrating subjective career success theory and research on mental accounting, I develop a novel theoretical and measurement framework of entrepreneurial failure. The study contributes to the cognitive and career perspectives in entrepreneurship, respectively, by specifying the cognitive content (evaluative domains, evaluative criteria) and cognitive processes (hedonic editing) involved in subjective performance assessments.
In “Looking Back: A Retrospective Narrative Analysis of Entrepreneurs’ Failure Experiences,” I examine entrepreneurs’ autobiographical accounts of failure. Results indicate entrepreneurs evaluate career experiences using a wide array of financial, operational, psychological, and social factors, but environmental impact considerations are absent. Findings suggest the Entrepreneurial Failure Index (EFI) is appropriate for representing the criteria entrepreneurs use when subjectively evaluating performance.
Lastly, in “Rise of the Phoenix? How Entrepreneurs’ Subjective Assessment of a Venture Experience, Business Failure Stigma, and Psychological Capital Affect Post-failure Reentry Intentions and Behavior,” I examine how a prior failure experience influences entrepreneurs’ reentry intentions and behavior. Testing hypotheses with hierarchical binary logistic regression, hierarchical linear regression, and zero-inflated negative binomial (ZINB) regression models, I find the likelihood of developing reentry intentions and engaging in reentry varies as a function of the unit of analysis at which failure is measured and by the type of performance indicator used (subjective vs. objective). These relationships are moderated by levels of business failure stigma and the entrepreneur’s psychological capital. Collectively, the dissertation contributes to the literature by developing and applying a novel subjectivist theoretical framework of entrepreneurial failure.