The effectiveness of male sexism-confronter role models in encouraging men’s sexism confronting intentions
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Cultice, Rachel A..
The effectiveness of male sexism-confronter role models in encouraging men’s sexism confronting intentions. Retrieved from
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TitleThe effectiveness of male sexism-confronter role models in encouraging men’s sexism confronting intentions
Date Created2022
Other Date2022-10 (degree)
Extent85 pages : illustrations
DescriptionPrejudice confrontations are an important prejudice reduction strategy. Because men’s confrontations are effective (e.g., Ratner & Miller, 2001) and perceived positively (e.g., Dickter et al., 2012; Gervais & Hillard, 2014; Vaccarino & Kawakami, 2020), it is important to increase men’s willingness to engage in sexism confrontations. The present research suggests that exposing men to a likable male sexism-confronter role model will increase men’s likelihood of confronting sexism themselves, specifically hypothesizing that when men who are low in gender system justification are exposed to a male confronter role model, they will likely emulate him (i.e., confront sexism themselves) because they will perceive him as gender typical (i.e., high on agency, low on weakness). Across two studies, men (total N = 612) who perceived a male sexism-confronter role model to be gender typical were more likely to (1) like the sexism-confronting role model and (2) report higher sexism-confronting intentions in different contexts: in Study 1, male participants evaluated actual male sexism-confronter role models who had posted Tweets in support of the #MeToo Movement, and in Study 2, male participants evaluated a fictional male role model who confronted a plausibly sexist member of a group chat. Further, as demonstrated by Study 1 results, gender system justification (Jost & Kay, 2005) plays a role in this equation by influencing men’s perceptions of the role model as gender deviant, and consequently, as unlikable. Counter to hypotheses, economic system threat (experimentally manipulated; Kay et al., 2009; Rudman et al., 2012b) didn’t impact male participants’ perceptions of the role model’s gender typicality in Study 2. Exploratory analyses incorporating constructs of masculinity were also tested as predictors of perceived role model gender typicality and likability in both Studies 1 and 2. Implications, limitations, and future directions are discussed.
NotePh.D.
NoteIncludes bibliographical references
Genretheses
LanguageEnglish
CollectionSchool of Graduate Studies Electronic Theses and Dissertations
Organization NameRutgers, The State University of New Jersey
RightsThe author owns the copyright to this work.
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