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Self-promotion vs. backlash prevention: regulatory focus and gender differences in self-advocacy
Descriptive
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Title
Self-promotion vs. backlash prevention: regulatory focus and gender differences in self-advocacy
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Title
Regulatory focus and gender differences in self-advocacy
Name
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Moss-Racusin
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Corinne Alison
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Corinne Alison Moss-Racusin
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author
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Rudman
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Laurie A.
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Advisory Committee
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Laurie A. Rudman
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chair
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Sanchez
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Diana
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Advisory Committee
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Diana Sanchez
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internal member
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Wilder
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David
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Advisory Committee
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David Wilder
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Rutgers University
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Graduate School - New Brunswick
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school
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theses
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2008
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2008-05
Language
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English
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electronic
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ix, 81 pages
Abstract
Considerable evidence has shown that, relative to men, women are less effective at self-advocacy, despite its importance for closing the gender gap in professional success. Women fear backlash for counterstereotypical behavior (such as self-promotion, which violates prescriptions for female communality), and engage in defensive strategies designed to avoid it (Rudman & Fairchild, 2004). No research has tested the effects of fear of backlash on performance (e.g., self-advocacy). To address this gap, I propose that backlash threat leads to an inhibitory prevention focused self-regulatory style (Crowe & Higgins, 1997) that subsequently interferes with women's self-advocacy ability. In contrast, because self-advocacy behavior does not violate masculine prescriptive stereotypes, I expect that men will not experience fear of backlash; as a result, they will employ a successful promotion focused regulatory style, and demonstrate greater self-advocacy ability. Experiment 1 validated the usage of a lexical decision task to implicitly assess acute regulatory focus. Experiment 2 tested my focal hypotheses by comparing male and female participants on a self or peer-advocacy task. Results did not support the hypothesized gender differences or the predictive utility of the proposed model. However, for self-advocating women, the model performed as expected, such that threat of backlash lead to lowered ability to employ a useful promotion focused regulatory style, resulting in diminished advocacy ability. Implications for future research and women's self-advocacy abilities, as well as limitations of the research, are discussed.
Note
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M.S.
Note
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Includes bibliographical references (p. 60-68).
Subject
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Topic
Psychology
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Topic
Work--Psychological aspects
Subject
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Topic
Assertiveness (Psychology)
Subject
(ID = SUBJ4);
(authority = ETD-LCSH)
Topic
Sex difference (Psychology)
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Graduate School - New Brunswick Electronic Theses and Dissertations
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rucore19991600001
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http://hdl.rutgers.edu/1782.2/rucore10001600001.ETD.17357
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ETD_907
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NjNbRU
Identifier
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doi:10.7282/T3J966QB
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ETD graduate
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Rights
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The author owns the copyright to this work.
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Copyright protected
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Open
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Corinne Moss-Racusin
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Rutgers University. Graduate School - New Brunswick
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Non-exclusive ETD license
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Author Agreement License
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I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
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