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Place making versus place marketing
Descriptive
TitleInfo
Title
Place making versus place marketing
SubTitle
Implications of the Main Street approach to neighborhood commercial revitalization
Name
(type = personal)
NamePart
(type = family)
Chang
NamePart
(type = given)
Hsiu-Tzu
NamePart
(type = date)
1964-
DisplayForm
HSIU-TZU CHANG
Role
RoleTerm
(authority = RULIB)
author
Name
(type = personal)
NamePart
(type = family)
Holcomb
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(type = given)
Briavel
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Briavel Holcomb
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
chair
Name
(type = personal)
NamePart
(type = family)
Newman
NamePart
(type = given)
Kathe
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Kathe Newman
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
internal member
Name
(type = personal)
NamePart
(type = family)
Wiggins
NamePart
(type = given)
Lyna L.
DisplayForm
Lyna L. Wiggins
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
internal member
Name
(type = personal)
NamePart
(type = family)
Mason
NamePart
(type = given)
Randall F.
DisplayForm
Randall F. Mason
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
outside member
Name
(type = corporate)
NamePart
Rutgers University
Role
RoleTerm
(authority = RULIB)
degree grantor
Name
(type = corporate)
NamePart
Graduate School - New Brunswick
Role
RoleTerm
(authority = RULIB)
school
TypeOfResource
Text
Genre
(authority = marcgt)
theses
OriginInfo
DateCreated
(qualifier = exact)
2011
DateOther
(qualifier = exact);
(type = degree)
2011-05
Place
PlaceTerm
(type = code)
xx
Language
LanguageTerm
(authority = ISO639-2b);
(type = code)
eng
Subject
(authority = RUETD)
Topic
Planning and Public Policy
Subject
(authority = ETD-LCSH)
Topic
Neighborhood planning--Maryland--Baltimore--Case studies
Subject
(authority = ETD-LCSH)
Topic
Small business--Maryland--Baltimore--Case studies
Subject
(authority = ETD-LCSH)
Topic
Central business districts--Maryland--Baltimore--Case studies
RelatedItem
(type = host)
TitleInfo
Title
Rutgers University Electronic Theses and Dissertations
Identifier
(type = RULIB)
ETD
RelatedItem
(type = host)
TitleInfo
Title
Graduate School - New Brunswick Electronic Theses and Dissertations
Identifier
(type = local)
rucore19991600001
Note
(type = degree)
Ph.D.
Note
(type = bibliography)
Includes bibliographical references
Note
(type = statement of responsibility)
by Hsiu-Tzu Chang
PhysicalDescription
Form
(authority = gmd)
electronic resource
InternetMediaType
application/pdf
InternetMediaType
text/xml
Extent
xii, 241 p. : ill.
Abstract
(type = abstract)
Renewed attention to neighborhood commercial revitalization in the United States represents a holistic approach to neighborhood revitalization and the
recognition of small business in the local economy. As tourism and real estate development become central elements in the new urban economy, these
neighborhood shopping districts also carry potential utilitarian value as "sense of place" becomes an important amenity to attract visitors and potential residents. Using the Baltimore Main Streets program as a case study, this dissertation explores the increasing attention from the local government in organizing
commercial revitalization activities using the "Main Street Approach". Through a mixed-method approach, this study situates the popularity of the program in the
neoliberal context and examines the program implementation and potential impact. The popularity of this program in cities is built upon its four targeted areas of change—design, promotion, organization and economic restructuring— by engaging the third sector in economic development at the very local level,
primarily through historic preservation and event promotion. The program responds to the neoliberal market-oriented context where competition and self-help
are essential to achieve institutional and economic efficiency. As a city-wide program, Baltimore Main Streets provides opportunities to incorporate small
businesses into city’s economic development agenda. By developing a Main Street typology, my research reveals the capacity to achieve full program
implementation is highly shaped by the socio-economic conditions of the neighborhoods. Yet with an emphasis on historic preservation, special events, and volunteer participation, this particular approach to commercial revitalization has the potential to promote growth and “open up” neighborhoods to middle class residents and potential investors. By examining property appreciation, I found that program activities may signal that an area is ready to change and therefore boost the desirability of the neighborhood on the real estate market. To make Main Street a true place-making strategy beyond place promotion, it requires the recognition of neighborhood structural difference and allocates resource accordingly to revitalize the districts in all dimensions.
recognition of small business in the local economy. As tourism and real estate development become central elements in the new urban economy, these
neighborhood shopping districts also carry potential utilitarian value as "sense of place" becomes an important amenity to attract visitors and potential residents. Using the Baltimore Main Streets program as a case study, this dissertation explores the increasing attention from the local government in organizing
commercial revitalization activities using the "Main Street Approach". Through a mixed-method approach, this study situates the popularity of the program in the
neoliberal context and examines the program implementation and potential impact. The popularity of this program in cities is built upon its four targeted areas of change—design, promotion, organization and economic restructuring— by engaging the third sector in economic development at the very local level,
primarily through historic preservation and event promotion. The program responds to the neoliberal market-oriented context where competition and self-help
are essential to achieve institutional and economic efficiency. As a city-wide program, Baltimore Main Streets provides opportunities to incorporate small
businesses into city’s economic development agenda. By developing a Main Street typology, my research reveals the capacity to achieve full program
implementation is highly shaped by the socio-economic conditions of the neighborhoods. Yet with an emphasis on historic preservation, special events, and volunteer participation, this particular approach to commercial revitalization has the potential to promote growth and “open up” neighborhoods to middle class residents and potential investors. By examining property appreciation, I found that program activities may signal that an area is ready to change and therefore boost the desirability of the neighborhood on the real estate market. To make Main Street a true place-making strategy beyond place promotion, it requires the recognition of neighborhood structural difference and allocates resource accordingly to revitalize the districts in all dimensions.
Identifier
(type = hdl)
http://hdl.rutgers.edu/1782.1/rucore10001600001.ETD.000061168
Location
PhysicalLocation
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(displayLabel = Rutgers, The State University of New Jersey)
NjNbRU
Identifier
(type = doi)
doi:10.7282/T3D50M91
Genre
(authority = ExL-Esploro)
ETD doctoral
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Rights
RightsDeclaration
(ID = rulibRdec0006)
The author owns the copyright to this work.
RightsHolder
(type = personal)
Name
FamilyName
CHANG
GivenName
HSIU-TZU
Role
Copyright Holder
RightsEvent
Type
Permission or license
DateTime
(encoding = w3cdtf);
(qualifier = exact);
(point = start)
2011-04-14 18:43:10
AssociatedEntity
Name
HSIU-TZU CHANG
Role
Copyright holder
Affiliation
Rutgers University. Graduate School - New Brunswick
AssociatedObject
Type
License
Name
Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
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Technical
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windows xp
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application/pdf
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application/x-tar
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29736960
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