Haseki, Müge. Communication media use, social networks, and identity management by immigrant women entrepreneurs in an urban economy. Retrieved from https://doi.org/doi:10.7282/T33F4S0J
DescriptionImmigrant women entrepreneurs are one of the disadvantaged communities in developed nations. Social change can be promoted in marginalized communities by analyzing how communication can transform the lives of people who are socially, politically and economically disadvantaged. In an attempt to promote social change, this study explored the communication strategies adopted in the situated experiences of immigrant women entrepreneurs as influenced by their gender, ethnic, religious and immigrant identities. Utilizing a mixed-method, 60 in-depth interviews and 100 survey questionnaires were conducted with immigrant women entrepreneurs from various ethnic and cultural backgrounds in an urban environment of New York City. This study revealed how various organizing practices including identity negotiation, place making, communication media use, (in)visibility and social networking help immigrant women entrepreneurs construct a desired entrepreneurial identity and thereby contribute to their empowerment and business sustainability and growth.