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The effects of competition on market segment selection
Descriptive
TitleInfo
Title
The effects of competition on market segment selection
Name
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Umar
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Setiadi
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1975-
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Setiadi Umar
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author
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Sengun
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Sengun Yeniyurt
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chair
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internal member
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Choi
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Chan
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Chan Choi
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Advisory Committee
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internal member
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Yalcinkaya
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Goksel Yalcinkaya
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Rutgers University
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degree grantor
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Graduate School - Newark
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theses
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2017
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2017-01
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2017
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xx
Language
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eng
Abstract
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In this research, we investigate the dynamics of firms' segment selection, in which segments a firm decides to enter and compete, and in which segments a firm decides to exit, from a competitive perspective. Specifically, we examine how firms make segment selection by simultaneously considering seemingly contradictory effects: the segment competitive condition predicts that firms avoid competition and imitation effects that influence firms to imitate each other and to cluster together. To investigate this, we observed positional moves of firms operating in the U.S. automobile industry between 1950 and 1993 (annual panel data) with around 11,000 items of complete observations with an unbalanced time series cross sectional panel. The data recorded 723 segment entries and 627 segment exits. A discrete time event history analysis with time-varying independent variables was employed to estimate the effects of the independent variables on the probability of a company conducting segment entry or exit in a specific segment. The results suggest that although firms tend to avoid their competitors, the fear of losing market opportunity makes firms follow and imitate each other, and thus mitigate their effort to reduce the competition.
Subject
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Management
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Rutgers University Electronic Theses and Dissertations
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ETD_7631
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electronic resource
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application/pdf
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text/xml
Extent
1 online resource (ix, 85 p. : ill.)
Note
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Ph.D.
Note
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Includes bibliographical references
Subject
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Topic
Market segmentation
Note
(type = statement of responsibility)
by Setiadi Umar
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Title
Graduate School - Newark Electronic Theses and Dissertations
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rucore10002600001
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doi:10.7282/T3H134FQ
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ETD doctoral
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Rights
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The author owns the copyright to this work.
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Name
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Umar
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Setiadi
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Permission or license
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2016-09-26 04:12:45
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Setiadi Umar
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Rutgers University. Graduate School - Newark
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Author Agreement License
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I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
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2017-01-31
DateTime
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2019-01-31
Type
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Detail
Access to this PDF has been restricted at the author's request. It will be publicly available after January 31st, 2019.
Copyright
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Copyright protected
Availability
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Open
Reason
Permission or license
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2016-12-08T11:38:32
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2016-12-08T11:38:32
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