RUcore: Rutgers University Community Repository
The opportunity identification process
Descriptive
TitleInfo
Title
The opportunity identification process
SubTitle
framing, strategic choices, and urban markets
Name
(type = personal)
NamePart
(type = family)
Ighoavodha
NamePart
(type = given)
Onome
DisplayForm
Onome Ighoavodha
Role
RoleTerm
(authority = RULIB)
author
Name
(type = personal)
NamePart
(type = family)
Henderson
NamePart
(type = given)
Geraldine
DisplayForm
Geraldine Henderson
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
chair
Name
(type = personal)
NamePart
(type = family)
Williams
NamePart
(type = given)
Jerome
DisplayForm
Jerome Williams
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
co-chair
Name
(type = personal)
NamePart
(type = family)
Robinson
NamePart
(type = given)
Jeffrey
DisplayForm
Jeffrey Robinson
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
internal member
Name
(type = personal)
NamePart
(type = family)
ogilvie
NamePart
(type = given)
dt
DisplayForm
dt ogilvie
Affiliation
Advisory Committee
Role
RoleTerm
(authority = RULIB)
outside member
Name
(type = corporate)
NamePart
Rutgers University
Role
RoleTerm
(authority = RULIB)
degree grantor
Name
(type = corporate)
NamePart
Graduate School - Newark
Role
RoleTerm
(authority = RULIB)
school
TypeOfResource
Text
Genre
(authority = marcgt)
theses
OriginInfo
DateCreated
(qualifier = exact)
2018
DateOther
(qualifier = exact);
(type = degree)
2018-05
CopyrightDate
(encoding = w3cdtf);
(qualifier = exact)
2018
Place
PlaceTerm
(type = code)
xx
Language
LanguageTerm
(authority = ISO639-2b);
(type = code)
eng
Abstract
(type = abstract)
This study takes an empirical approach to describing the role that personal preferences and beliefs play in a retailer’s location choices particularly when considering an urban market. Rather than assuming that this decision is a process of optimization (Berg, 2014), this study administered a scenario-based questionnaire to both current and potential retailers to see how their market preferences influenced their location choices. Based on a survey of 234 professionals from multiple industries and using several strong control variables, I found that access to public transportation, proximity to restaurants and shops in the surrounding areas, the degree of traffic congestion, and the preferences of multicultural consumers were important factors to retailers considering an urban market for a potential new business location. This study also found a significant relationship between political ideology and the likelihood of a retailer selecting an urban market for his/her new business location. The results from this research will make a number of important contributions to the fields of retailing, entrepreneurship, and economic development.
Subject
(authority = RUETD)
Topic
Management
RelatedItem
(type = host)
TitleInfo
Title
Rutgers University Electronic Theses and Dissertations
Identifier
(type = RULIB)
ETD
Identifier
ETD_8989
PhysicalDescription
Form
(authority = gmd)
electronic resource
InternetMediaType
application/pdf
InternetMediaType
text/xml
Extent
1 online resource (v, 120 p. : ill.)
Note
(type = degree)
Ph.D.
Note
(type = bibliography)
Includes bibliographical references
Subject
(authority = ETD-LCSH)
Topic
Entrepreneurship
Note
(type = statement of responsibility)
by Onome Ighoavodha
RelatedItem
(type = host)
TitleInfo
Title
Graduate School - Newark Electronic Theses and Dissertations
Identifier
(type = local)
rucore10002600001
Location
PhysicalLocation
(authority = marcorg);
(displayLabel = Rutgers, The State University of New Jersey)
NjNbRU
Identifier
(type = doi)
doi:10.7282/T3X351V1
Genre
(authority = ExL-Esploro)
ETD doctoral
Back to the top
Rights
RightsDeclaration
(ID = rulibRdec0006)
The author owns the copyright to this work.
RightsHolder
(type = personal)
Name
FamilyName
Ighoavodha
GivenName
Onome
Role
Copyright Holder
RightsEvent
Type
Permission or license
DateTime
(encoding = w3cdtf);
(qualifier = exact);
(point = start)
2018-04-30 16:58:08
AssociatedEntity
Name
Onome Ighoavodha
Role
Copyright holder
Affiliation
Rutgers University. Graduate School - Newark
AssociatedObject
Type
License
Name
Author Agreement License
Detail
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
Copyright
Status
Copyright protected
Availability
Status
Open
Reason
Permission or license
Back to the top
Technical
RULTechMD
(ID = TECHNICAL1)
ContentModel
ETD
OperatingSystem
(VERSION = 5.1)
windows xp
CreatingApplication
Version
1.7
ApplicationName
Microsoft® Word 2016
DateCreated
(point = end);
(encoding = w3cdtf);
(qualifier = exact)
2018-05-03T20:48:38
DateCreated
(point = end);
(encoding = w3cdtf);
(qualifier = exact)
2018-05-03T20:48:38
Back to the top
Statistical Profile