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Does partisanship moderate the effects of discrete emotions on candidate evaluations?
Descriptive
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Title
Does partisanship moderate the effects of discrete emotions on candidate evaluations?
Name
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Katz
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Steven
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1989-
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Steven Katz
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author
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Roseman
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Ira Roseman
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Advisory Committee
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chair
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Rutgers University
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degree grantor
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Camden Graduate School
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school
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theses
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2019
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2019-05
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2019
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English
Abstract
This study examines whether perceived anger, perceived contempt, and felt contempt, when moderated by partisanship and party identification, affect participants' feelings of favorability towards four 2014 US Senatorial candidates. Data were gathered from respondents in New Jersey and Iowa via two online surveys. Extrapolating from the Emotion System model, this study predicted that the combined effects of partisanship and perceived emotions in political videos would most lower participants’ opinions of the targets of candidates’ videos in two combinations: strong partisanship paired with a contemptuous video, and weak partisanship paired with an angry video. In addition, it was predicted that less partisan participants would react to contempt in videos by evaluating the attacker negatively. Finally, it was predicted that contempt – both observed in a video, and felt by a participant – would reduce target candidate favorability more for Republicans than Democrats. These hypotheses were designed to explore the effects of emotions on political decision-making, and address long-standing questions about the inconsistent effects of negative campaigning. None of the hypotheses were supported, but main effects of partisanship, anger, and contempt were observed among Republicans, suggesting the existence of intra-party factions and reinforcing the need for continued study of discrete emotions in political psychology.
Subject
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Topic
Politics
Subject
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Topic
Psychology
Subject
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Topic
Political psychology
Subject
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Topic
Political campaigns
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Rutgers University Electronic Theses and Dissertations
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ETD_10021
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1 online resource (ii, 62 pages)
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M.A.
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Includes bibliographical references
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Camden Graduate School Electronic Theses and Dissertations
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rucore10005600001
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doi:10.7282/t3-4g4n-5d09
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ETD graduate
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Rights
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The author owns the copyright to this work.
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Katz
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Steven
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Permission or license
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2019-05-09 15:48:45
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Steven Katz
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Rutgers University. Camden Graduate School
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Author Agreement License
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I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.
Copyright
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Copyright protected
Availability
Status
Open
Reason
Permission or license
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